Global cellular market trends and insight — Q2 2015

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Welcome to GSMA Intelligence’s quarterly review of regional mobile trends.
In this Q2 2015 edition, our analyst team has identified and summarised some of the key industry developments and data trends that took place in each region over the past quarter. The report features an enhanced focus on financial, spectrum, network, M2M, device, tariff and internet trends.
We know that you are busy and don’t have time to scan the thousands of operator data points captured in our online database each quarter, so our analyst team has curated the latest data trends for you in this analysis.
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Learn moreRelated research
The mobile churn challenge: where loyalty is lowest and four recommendations for operators
The latest consumer survey by GSMA Intelligence reveals that around one in seven mobile users changed their service provider over the previous 12 months. The main reasons for churn have stayed largely unchanged over the last five years, at the aggregate level, with value for money by far the top reason. However, variations exist between consumer segments in terms of the degree of churn and the drivers.
MWC Shanghai 2025: a window into the future?
MWC Shanghai is in the books for another year, having attracted 45,000 visitors (from 12,500 companies), along with 400 exhibitors and partner groups. The numbers were up from the 2024 event by 13% and 92% respectively. This analysis highlights the key takeaways and implications from meetings, summits and announcements at the event – and in particular, whether the progress seen in China can be mapped to other regions.
GSMA Open Gateway: State of the Market, H1 2025
Representing 285 networks and almost 80% of mobile subscribers worldwide, 73 operator groups are now committed to GSMA Open Gateway. This latest research provides an update on the state of the market, recent developments, and examples of GSMA Open Gateway in action. It also offers a deep dive on supply/demand gap analysis.
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