Generative AI: navigating tech developments, operator adoption and consumer expectations

Many AI announcements in Q1 2026 focused on telecoms operators and partners building out sovereign capabilities to satisfy national requirements around data residency, compute and LLMs. Meanwhile, investment in agentic AI build-outs has extended beyond networks and software to machines, drones, cars and other industrial assets – so-called ‘physical AI’. As well as recent developments from the telco AI space and the Telco AI tracker, this edition provides a deep dive on the implications of the growth of on-device AI.

Digital transformation of enterprises is accelerating across all vertical sectors, with AI being an important driver and enabler and a top area of investment. GSMA Intelligence surveyed 5,320 enterprises across 32 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for AI.

For much of 2025 and early 2026, the development of sovereign AI and sovereign digital service strategies – including the role telecoms could play in supporting them – was regularly in the news. For operators, the strategies represent an opportunity to support national agendas, reassert their relevance in the digital economy and drive new revenues based on their position as highly regulated and trusted service providers. This analysis looks at the sovereign messaging conveyed in sessions at MWC from operators, vendors, regulators and cloud providers.