Generative AI in Focus: Consumer Behaviour and Operator Views Survey Dashboard 2024

Against the current backdrop of growing interest and activity in generative AI, getting relevant insights are crucial to formulate strategies and plans. This dashboard comprises two main areas.

Building on our consumer survey in eight major countries worldwide, the first part of the dashboard provides all the relevant data related to consumer behaviour for generative AI in a consistent and structured way. We analyse consumer awareness, usage and experience of generative AI and their views on the areas that will benefit the most from generative AI. A number of filters allows the comparison of data for individual countries and for specific consumer segments (e.g. by age, network used or frequency of engagement in gaming).

The second part of the dashboard focuses on operators. Our survey of 100 operators worldwide reveals important insights into what operators think about the generative AI opportunity and where they are with their generative AI strategies. A number of filters allows the comparison of data for individual regions and for specific segments (e.g. by type of operator, size of revenues or size of subscribers).