Generative AI gets to work: the enterprise opportunity
This Report is locked

This report is available to those subscribed to the IoT & Enterprise module.

Learn more about our packages

The preview release of OpenAI's ChatGPT in late 2022 marked a significant milestone, with so many people interacting with a generative AI model in a meaningful way. Large AI models such as ChatGPT and the subsequent releases of GPT-4, Google’s Bard and others are transforming into enterprise platform tools. Though it currently lacks maturity, generative AI will eventually become an integral part of our daily work. While launches and moves from big tech players will hit the headlines, there are also clear implications for enterprise users and the mobile ecosystem.

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more

Related research

AI opens a new front in the fight against unwanted calls to fixed lines

Artificial intelligence (AI)
Fixed broadband and fixed wireless access (FWA)
Fixed, TV and Convergence

Although the number of unwanted calls to fixed lines has been decreasing due to efforts from stakeholders (including operators, network and customer-premises equipment vendors and regulators), the emergence of AI, especially generative AI, could reverse this trend while also making consumers more vulnerable to scams. However, AI can also be used to tackle the scourge of unwanted calls. In this report, we examine the approach taken by key stakeholders in various countries, notably the UK and the US, highlighting some of the risks and opportunities in the struggle against unwanted calls.

This report is locked

Operators’ enterprise strategies and plans: survey insights reveal shifting trends in 2025 and beyond

Digital industries
Internet of things (IoT)
Private networks
IoT & Enterprise

This report summarises the key findings from the latest GSMA Intelligence Operators in Focus: Enterprise Opportunity Survey, conducted in December 2024, which surveyed 100 global operators on their enterprise strategies and plans, as well as emerging opportunities. Key topics include operators’ strategic priorities, partnerships, acquisitions and investment in enterprise services such as cloud, security and connectivity, along with 5G offerings such as private 5G, IoT, edge computing and network slicing.

This report is locked

Operators in Focus: Enterprise Opportunity Survey Dashboard 2025

Digital industries
Internet of things (IoT)
Private networks
IoT & Enterprise

This dashboard presents the latest findings of the GSMA Intelligence Operators in Focus: Enterprise Opportunity Survey. The survey asked 100 operators globally about their enterprise strategies, including how they are carrying out their plans and how they assess emerging opportunities.

This report is locked
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics