Generative AI gets to work: the enterprise opportunity
This Report is locked

This report is available to those subscribed to the IoT & Enterprise module.

Learn more about our packages

The preview release of OpenAI's ChatGPT in late 2022 marked a significant milestone, with so many people interacting with a generative AI model in a meaningful way. Large AI models such as ChatGPT and the subsequent releases of GPT-4, Google’s Bard and others are transforming into enterprise platform tools. Though it currently lacks maturity, generative AI will eventually become an integral part of our daily work. While launches and moves from big tech players will hit the headlines, there are also clear implications for enterprise users and the mobile ecosystem.

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more

Related research

IBC 2025: AI dominated the scene but it was not the only area of innovation and developments

Pay TV
Artificial intelligence (AI)
Digital consumer services
Fixed, TV and Convergence

The 2025 edition of IBC, one of the largest annual gatherings of the media and entertainment industry, had nearly 44,000 attendees from over 170 countries, with 1,300 exhibitors showcasing innovations and cutting-edge technology. AI was the dominant theme at the show, with a focus on generative AI and agentic AI. But there were also key developments in free-to-air TV and an uptick among vendors looking to increase interactivity to generate customer stickiness.

This report is locked

AI Inference Calculator

Artificial intelligence (AI)
Mobile Operators and Networks

We have developed a plug-and-play custom calculator for operators and enterprise companies to use their own data and explore the downstream implications of running AI inference at the edge, including total cost of ownership. The calculator is free to use, and includes a selection of parameters that you can customise based on your own deployment plan

Sponsored content
This report is locked

The rise of digital industries in ASEAN: accelerating enterprise transformation through AI and mobile

Digital industries
IoT & Enterprise
Mobile Operators and Networks

The digital transformation of vertical sectors is accelerating across the Association of Southeast Asian Nations (ASEAN). GSMA Intelligence surveyed more than 580 enterprises across 10 sectors in five ASEAN countries to gain insight into their digital transformation.

This report is locked
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics