Generative AI gets to work: the enterprise opportunity
Access this insight with a Premium plan. Contact our sales team to get started.
Or
The preview release of OpenAI's ChatGPT in late 2022 marked a significant milestone, with so many people interacting with a generative AI model in a meaningful way. Large AI models such as ChatGPT and the subsequent releases of GPT-4, Google’s Bard and others are transforming into enterprise platform tools. Though it currently lacks maturity, generative AI will eventually become an integral part of our daily work. While launches and moves from big tech players will hit the headlines, there are also clear implications for enterprise users and the mobile ecosystem.
Report details
Generative AI gets to work: the enterprise opportunity
More info
This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
Contact usReport details
Generative AI gets to work: the enterprise opportunity
More info
This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
Contact usRelated research
GSMA Open Gateway: State of the Market, H1 2026
This latest edition of the GSMA Open Gateway research series provides an update on the state of the market, recent developments and examples of Open Gateway in action. The market is increasingly moving away from operator-specific API exposure and towards platform-mediated distribution, where developers prefer a single integration point with global reach. This changes the commercial dynamic for the ecosystem.
MWC Shanghai 2026: 6G, sovereignty and AI monetisation come to the fore
With a 33% rise in international visitors this year, MWC Shanghai speaks to China’s influence and gravitational pull on the regional Asian tech economy and reciprocal demand from buyers to see and be seen on the MWC stage in an already busy event calendar. The analysis here highlights the key takeaways and implications from the meetings, summits and announcements at the event.
DTW Ignite 2026: the core strikes back
With network and service automation a hallmark of the TM Forum’s work, there was never any doubt as to the predominant theme at this year’s DTW Ignite event in Copenhagen. While AI is impacting nearly every aspect of telecoms networks and services, a key question was how this would be reflected in the event’s keynotes, launches and meetings. Agentic AI played a significant role in this year’s messaging – but, more surprisingly, core network automation garnered outsized attention.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn more- 200 reports a year
- 50 million data points
- Over 350 metrics
How can we support you?
Get in touch
Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.
Newsletter
Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.
