Gaming subscriptions: models evolve in quest to monetise market

Strategies to monetise opportunities in gaming continue to evolve. The subscription model has been of particular interest in recent years, but we still haven't seen the same level of market disruption or engagement as occurred when subscriptions came to the music and video industries. Nevertheless, subscription libraries now feature blockbuster titles, while delivery via cloud streaming is an improved experience. Meanwhile, the Consumers in Focus Survey conducted globally by GSMA Intelligence at the end of 2020 showed 1 in 7 customers engaged in gaming were doing so through a subscription. We outline the main strategies for subscriptions below and evaluate the implications for industry players.