Future of Devices: 5G and services shape new market frontiers
Access this insight with a Premium plan. Contact our sales team to get started.
Report details
Future of Devices: 5G and services shape new market frontiers
Drawing on GSMA Intelligence’s latest survey of consumers in 20 countries, this report reveals new consumer data and unearths the trends that will define the post-pandemic smartphone market.
Highlighting the ways consumer behaviour has changed as a result of the pandemic, we ask operators and smartphone vendors to reset their expectations as they form their strategies for the future. And as geopolitical forces continue to redefine the topography of the market, we examine which vendors are best positioned to manoeuvre in a shifting competitive landscape.
But understanding how the market has changed is only the first part of the story. With fresh data and supporting evidence, we show how forces beyond the device – 5G and consumer services – are establishing the new market frontiers that will shape the future of the smartphone industry for years to come.
Report details
Future of Devices: 5G and services shape new market frontiers
Related research
On-device AI: mobile network filler or saviour?
On-device AI is the next frontier for AI deployments in consumer and enterprise segments. Use cases include AI-based search and personal assistants, image analytics on a smartphone, AI-assisted driving and navigation in cars, industrial applications such as automated guided vehicles, and improved IoT analytics. This has implications for the device world and major tech companies whose business models depend on consumer time on the internet and digital platforms. It also matters for operators, given the ripple effect of AI-driven data traffic on mobile and fibre networks, and the direct revenue opportunity.
5G in Context, Q4 2025
This quarterly review of global 5G developments provides a concise, tracker-style deliverable, presenting key metrics and forecasts in an easy-to-access and engaging way. GSMA Intelligence has aggregated the latest data on 5G connections and adoption, as well as information on network trials/launches and spectrum assignments.
Industry Checkpoint: consumer eSIM, Q1 2026
This edition of the Industry Checkpoint series focuses on consumer eSIM, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: how eSIM-only and China’s eSIM launch are two factors that could accelerate consumer adoption of eSIM; how new customer propositions and offerings are taking travel eSIM to the next level; how eSIM is tapping into new categories of emerging consumer devices while driving new bundling approaches; and how eSIM is enabling a better blend of connectivity and entertainment experiences in sport.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
On-device AI: mobile network filler or saviour?
On-device AI is the next frontier for AI deployments in consumer and enterprise segments. Use cases include AI-based search and personal assistants, image analytics on a smartphone, AI-assisted driving and navigation in cars, industrial applications such as automated guided vehicles, and improved IoT analytics. This has implications for the device world and major tech companies whose business models depend on consumer time on the internet and digital platforms. It also matters for operators, given the ripple effect of AI-driven data traffic on mobile and fibre networks, and the direct revenue opportunity.
5G in Context, Q4 2025
This quarterly review of global 5G developments provides a concise, tracker-style deliverable, presenting key metrics and forecasts in an easy-to-access and engaging way. GSMA Intelligence has aggregated the latest data on 5G connections and adoption, as well as information on network trials/launches and spectrum assignments.
Industry Checkpoint: consumer eSIM, Q1 2026
This edition of the Industry Checkpoint series focuses on consumer eSIM, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: how eSIM-only and China’s eSIM launch are two factors that could accelerate consumer adoption of eSIM; how new customer propositions and offerings are taking travel eSIM to the next level; how eSIM is tapping into new categories of emerging consumer devices while driving new bundling approaches; and how eSIM is enabling a better blend of connectivity and entertainment experiences in sport.
- 200 reports a year
- 50 million data points
- Over 350 metrics
