Full stream ahead: IPTV set to become the leading technology for pay-TV access
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The mix of pay-TV access technologies – whether satellite, cable, IPTV or pay DTT – varies widely by market. For example, cable dominates in India and the US; satellite dominates in Italy and Brazil; and IPTV dominates in China and France. However, certain trends are consistently emerging around the world, shaped by developments such as the accelerated rollout of fibre broadband networks. In particular, IPTV is set to become the leading technology for pay-TV access, with implications for players across the industry. This Insight Spotlight examines the key trends behind the changing technology mix for pay-TV access, based on data for 36 of the world’s largest pay-TV markets.
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