Access this insight with a Premium plan. Contact our sales team to get started.
Or
Report details
Full stream ahead: IPTV set to become the leading technology for pay-TV access
£750
EX. VATThis report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
Contact usThe mix of pay-TV access technologies – whether satellite, cable, IPTV or pay DTT – varies widely by market. For example, cable dominates in India and the US; satellite dominates in Italy and Brazil; and IPTV dominates in China and France. However, certain trends are consistently emerging around the world, shaped by developments such as the accelerated rollout of fibre broadband networks. In particular, IPTV is set to become the leading technology for pay-TV access, with implications for players across the industry. This Insight Spotlight examines the key trends behind the changing technology mix for pay-TV access, based on data for 36 of the world’s largest pay-TV markets.
Report details
Full stream ahead: IPTV set to become the leading technology for pay-TV access
£750
EX. VATThis report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
Contact usRelated research
Netflix continues to outperform 20 years on, but younger viewers may be tuning out
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition looks at viewing trends for Netflix and the streaming market.
The digital consumer in 2026: how consumer behaviour is changing across 5G, AI, eSIM, devices and content
Leveraging data from the 2025 survey, conducted between June and August, this report provides relevant insights into how the consumer behaviour is changing across eight topic areas: 5G; devices; eSIM; generative AI; pay TV; gaming; the metaverse and extended reality; and sustainability.
Consumers in Focus: Pay-TV and Video Services User Behaviour Survey Dashboard 2026
This dashboard, based on GSMA Intelligence 2025 consumer survey, provides all the relevant data related to pay-TV and video services user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Netflix continues to outperform 20 years on, but younger viewers may be tuning out
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition looks at viewing trends for Netflix and the streaming market.
The digital consumer in 2026: how consumer behaviour is changing across 5G, AI, eSIM, devices and content
Leveraging data from the 2025 survey, conducted between June and August, this report provides relevant insights into how the consumer behaviour is changing across eight topic areas: 5G; devices; eSIM; generative AI; pay TV; gaming; the metaverse and extended reality; and sustainability.
Consumers in Focus: Pay-TV and Video Services User Behaviour Survey Dashboard 2026
This dashboard, based on GSMA Intelligence 2025 consumer survey, provides all the relevant data related to pay-TV and video services user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.
- 200 reports a year
- 50 million data points
- Over 350 metrics
