FMC: Europe continues to lead as operators seek new growth beyond quad play
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Around 10 years ago, telecoms operators began offering commercial fixed-mobile convergence (FMC) bundles to customers on a wider scale, with European markets such as Spain, Portugal and France leading the way. A decade of service provisioning offers significant data to assess where we are with FMC and what is to come. Some 10 years on, bundling fixed and mobile services is most prevalent in Europe, aided by in-market consolidation and cross-sector fixed/mobile M&A. Outside Europe though, FMC has been slow to gain traction so far.
In this analysis, we examine the progress made in some of the leading European FMC markets and the recent performance of major FMC operators such as Orange and Vodafone.
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