Fixed and pay-TV markets: five trends to watch in 2025

Pay-TV markets are seeing an unprecedented evolution, driven by technology investments, shifting consumer behaviour and competition (including from OTT players). This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most or how OTT competition will impact the adoption of traditional pay TV.

Fixed markets continue to evolve around the world, with technology investments, competition, M&A and shifting consumer behaviour being major drivers. This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most.

To aid operators that are evaluating middle-mile transport solutions, GSMA Intelligence has developed the TCO Calculator, based on research and analysis of existing and emerging middle-mile transport solutions across a number of deployment scenarios around the world. The rapid expansion of 5G networks is driving an unprecedented surge in mobile data consumption, which is placing immense pressure on the middle mile. As a result, operators must diversify their product/solution mix for middle-mile transport.