eSIM in the consumer market: tracking devices and services launches, forecasting adoption through to 2030

As the telecoms industry and wider digital ecosystem evolve at an unprecedented rate, regularly assessing major developments and their implications is more important than ever. This edition of the Industry Checkpoint series focuses on consumer eSIM, highlighting how the market has changed in the last six months and its implications.

With eSIM adoption set to accelerate from 2026, this tracker provides data that can be used to formulate or adjust eSIM commercial strategies and offers.

Earlier this month, Onomondo hosted the Made for IoT Summit 2025, bringing together a mix of IoT developers, device OEMs, module makers and adopters from across the IoT ecosystem, under the motto 'IoT connectivity should never be a bottleneck'. Key themes discussed included the latest GSMA eSIM SGP.32 and SGP.31 specifications, how the ecosystem is getting ready for commercial launches and the impact to connectivity service providers and device makers. Non-terrestrial networks IoT was a topic of focus as well, with the event’s participants taking note of progress being made and expressing high expectations for further advancements in the low Earth orbit space that will help drive greater adoption and lower costs. Finally, a new flagship private wireless project was unveiled in detail: Onomondo’s implementation with Maersk, Nokia and a suite of other partners that will bring private wireless to 450 ships at sea.