ESG Metrics for Mobile: insights from early adopters
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With stakeholders becoming increasingly informed and discerning in their assessment of sustainability claims, the need for a robust and consistent approach to measuring and communicating sustainability performance has reached a new level of importance. With this in mind, the GSMA devised two frameworks to assess the sustainability performance of mobile operators and understand their interactions with society; The GSMA Sustainability Assessment Framework and the ESG Metrics for Mobile.
This report analyses the latest data collected through these frameworks to understand the landscape and progress of operator efforts in social and environmental sustainability. The report structure follows the four categories of the ESG Metrics for Mobile KPIs: environment, digital inclusion, digital integrity and supply chain.
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The Mobile Economy Asia Pacific 2025
Mobile connectivity supports efforts to develop modern, inclusive and sustainable digital nations in Asia Pacific, facilitating the increasing integration of transformative technologies such as AI into daily activities for individuals and businesses. In 2024, the mobile sector accounted for 5.6% of GDP in Asia Pacific, contributing $950 billion in value. This is expected to rise to $1.4 trillion by 2030, equivalent to 6.6% of GDP, as the impacts of 5G technology become more widespread across local economies. To fully unlock this potential, fostering digital trust and ensuring the sustainability of the industry have become key priorities for stakeholders across the region's digital ecosystem. This means driving 5G monetisation, addressing the scam economy and mitigating cybersecurity threats, alongside bridging investment gaps, balancing innovation with regulations and implementing effective spectrum policies.
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The latest consumer survey by GSMA Intelligence reveals that around one in seven mobile users changed their service provider over the previous 12 months. The main reasons for churn have stayed largely unchanged over the last five years, at the aggregate level, with value for money by far the top reason. However, variations exist between consumer segments in terms of the degree of churn and the drivers.
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