Digital gaming: the rise of cloud, mobile and new tech to enhance the gamer experience
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Digital gaming is a popular pastime, with nearly 60% of adults playing games on any device at least once a week. The shift to mobile is making gaming an area of focus for a growing range of operators, which have four possible routes to play in the space. Meanwhile, technologies such as cloud, the metaverse and generative AI are helping to reshape the face of digital gaming.
In this report, based on our December 2023 consumer survey conducted across eight of the world's major mobile markets, we analyse how consumer gaming behaviour is changing across important areas. These include consumer gaming engagement, the state of smartphone gaming, gaming on consoles and extended reality headsets, free versus paid-for gaming, adoption of gaming subscriptions (including cloud gaming), bundling gaming with mobile subscriptions, gaming as a 5G use case, live gaming (including e-sports), gaming as a metaverse activity and generative AI's impact on gaming.
Three operator case studies from around the globe are also provided. These examine at the varied strategies adopted by operators for digital gaming.
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e&: A strong first-party gaming offering to profit from high consumer usage of digital gaming
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition analyses e&'s comprehensive consumer gaming offering as part of its wider digital services strategy.
EE: Digital gaming as an important component of a wider consumer revenue growth strategy
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at EE's approach in gaming as part of its wider consumer revenue growth strategy.
Orange: Offering own digital gaming services with an eye on B2C revenue growth and 5G monetisation
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores how Orange is using its own digital gaming offering to support consumer revenue growth.
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