Data revenue growth and challenges
This insight is open to all subscribers and registered users, or available by completing the form.
Data revenues have been growing substantially on a quarterly basis to reach around 22% of total recurring revenues, compared to 19% a year ago (across selected operators). The US & Canada is the region showing the fastest growth since 2006. Asia Pacific is following a flat trend, while European operators are growing at a steady pace. While SMS traffic accounts for the majority of data revenues, non-SMS data revenue growth is picking up in Western Europe. Data revenues are affected by seasonality patterns and the split between contract and prepay in the market. Among the factors inhibiting data revenue growth are coverage, capacity, price and user experience.
Report details
Data revenue growth and challenges
Download the report
Complete the form to get instant access to this content. For easier access in the future, you can register for a free account here.
By submitting this form, you agree that your email address and related activity on the platform will be processed for the purpose of generating and providing the requested report. Your data will be shared with GSMA Intelligence for this purpose. For more information, please see the GSMA Intelligence Privacy Policy.
Report details
Data revenue growth and challenges
Download the report
Complete the form to get instant access to this content. For easier access in the future, you can register for a free account here.
By submitting this form, you agree that your email address and related activity on the platform will be processed for the purpose of generating and providing the requested report. Your data will be shared with GSMA Intelligence for this purpose. For more information, please see the GSMA Intelligence Privacy Policy.
Related research
Region in Focus: Sub-Saharan Africa, Q1 2026
The Region in Focus series provides an essential quarterly briefing on industry developments, market insights and country KPIs for mobile markets around the world. This edition focuses on analysis of the latest developments for Q1 2026 while providing KPIs for the year to December 2025.
Region in Focus: North America, Q1 2026
The Region in Focus series provides an essential quarterly briefing on industry developments, market insights and country KPIs for mobile markets around the world. This edition focuses on analysis of the latest developments for Q1 2026 while providing KPIs for the year to December 2025.
Region in Focus: Europe, Q1 2026
The Region in Focus series provides an essential quarterly briefing on industry developments, market insights and country KPIs for mobile markets around the world. This edition focuses on analysis of the latest developments for Q1 2026 while providing KPIs for the year to December 2025.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn more- 200 reports a year
- 50 million data points
- Over 350 metrics
How can we support you?
Get in touch
Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.
Newsletter
Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.