Content in Latin America: Shift to local, shift to mobile

Over the past decade, mobile operators in Africa have invested significantly to expand network coverage and capacity. Despite this investment, the region has not seen the same level of growth in the adoption and use of mobile internet. To help address this, in 2024, the GSMA launched the first Digital Africa Index (DAI). This provides a comprehensive assessment that helps countries in Africa understand how advanced they are in integrating digital technologies into their societies and economies. It also offers guidance on the interventions required to accelerate growth. This report accompanies the launch of the third edition of the Digital Africa Index.

Mobile is now central to economic diversification across the Middle East and North Africa (MENA). The region has some of the world’s most advanced 5G markets across the Gulf Cooperation Council states, but large parts of MENA's population remain offline, and the 2026 regional conflict has shown how vulnerable digital infrastructure is. In addition to exploring these areas, this report examines how 5G, AI infrastructure and digital identity are transforming the region and explores what policymakers need to do to support operators.

Mobile operators face a defining moment in authentication. SMS one-time password (OTP) remains widely used and commercially important, but fraud, rising costs and competition from passkeys and app-based solutions are weakening its position. At the same time, the customer authentication market is growing. This presents operators with an opportunity to build on the reach and trust of the mobile number to secure a larger role in a rapidly expanding market. API-based solutions will be central to this.