Consumer gaming: assessing the new revenue opportunity for operators

This report is available to those subscribed to the Fixed, TV and Convergence module.
According to our consumer survey, 70% of adults across 20 major countries play games on consoles, PCs or mobile devices, of which 85% play at least once a week. Although that is a significant user base, two thirds of gamers play free games, which is not ideal for monetisation. Strategies to monetise gaming are evolving: like with music and video streaming in the past, a subscription model is now emerging for gaming, opening up the market to new entrants, including operators. In 2020, only 15% of gamers had a gaming subscription, but adoption is set to grow. In this analysis, we take a look at how operators can capture a slice of the gaming subscription market and explore the incremental revenue opportunity.
Related research
Extended reality: developing a successful B2C strategy requires work in five important areas
Extended reality (XR) technology, which comprises augmented reality, mixed reality and virtual reality, has been around for a while, but it still suffers from a low adoption rate. Only 5% of consumers on average own an XR headset, according to the latest GSMA Intelligence consumer survey, conducted across 12 major mobile markets worldwide. In this report, we discuss the five key areas that XR companies need to focus on for developing a successful consumer strategy, which include identifying the prime consumer segments to target and widening consumer access to XR experiences.
Reliance Jio: A 5G strategy aligned with an ambition to become one of India's preeminent digital services providers
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores Jio Reliance's approach to capturing the consumer 5G opportunity.
SK Telecom: A consumer 5G strategy centred on bundling and customer segmentation
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at SK Telecom's consumer 5G strategy.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Extended reality: developing a successful B2C strategy requires work in five important areas
Extended reality (XR) technology, which comprises augmented reality, mixed reality and virtual reality, has been around for a while, but it still suffers from a low adoption rate. Only 5% of consumers on average own an XR headset, according to the latest GSMA Intelligence consumer survey, conducted across 12 major mobile markets worldwide. In this report, we discuss the five key areas that XR companies need to focus on for developing a successful consumer strategy, which include identifying the prime consumer segments to target and widening consumer access to XR experiences.
Reliance Jio: A 5G strategy aligned with an ambition to become one of India's preeminent digital services providers
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores Jio Reliance's approach to capturing the consumer 5G opportunity.
SK Telecom: A consumer 5G strategy centred on bundling and customer segmentation
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at SK Telecom's consumer 5G strategy.
- 200 reports a year
- 50 million data points
- Over 350 metrics