Consumer 5G: how much users would pay for mmWave
Please complete the form below or register for a free public account to access this report.
Over the past two years, GSMA Intelligence has investigated the value of mmWave spectrum in great depth, with a focus on cost savings from a network efficiency perspective. However, there could also be a revenue opportunity for operators if consumers are willing to pay more for new or improved services. This was the main reason for developing a series of three reports investigating how consumers view the value of mmWave to improve 5G services.
Leveraging consumer survey data from Qualcomm, the first report looked at the pain points consumers face when using mobile broadband in a scenario where mmWave could improve experiences, and how big those pain points are. The second report looked at what consumers want from mmWave 5G specifically, and how it impacts their loyalty to a given operator. This final report quantifies the extent to which consumers are willing to pay to obtain the experiences they really want from mmWave 5G.
Download the Report
Complete the form below to get instant access to this report. For easier access in the future, you can register for a free account here.
Related research
5G in Africa 2025: market status, trends and outlook
5G momentum continues to build in Africa. As of September 2025, 53 operators in 29 markets across the region had launched commercial 5G mobile services, while 25 African operators have launched 5G fixed wireless access commercial services. To capitalise on the promise of 5G, operators require enabling policy environments. This report highlights key policy imperatives to drive the development of 5G in Africa.
Spectrum Navigator, Q2 2025
This quarterly series leverages the GSMA Intelligence Spectrum Navigator tool to identify key trends and insights. The report outlines the latest important developments in the spectrum world and the key trends to watch going forward.
The impact of spectrum pricing in Bangladesh
At around 16%, Bangladesh’s spectrum-cost-to-revenue ratio exceeds the Asia Pacific median (10.4%) and is twice as high as the global median (7.7%). High spectrum cost has been shown to negatively impact consumer outcomes, such as network coverage and speeds. Reducing prices by 50% would align spectrum costs closer to the Asia Pacific median at about 12% by 2035, boosting 4G speeds by 17% and enabling 99% 5G coverage, yielding a cumulative $34 billion GDP boost. Aligning costs to the global median of 8% of operators’ revenue would increase 4G speeds by 22% and accelerate 5G rollout further, generating a $45 billion GDP boost.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
5G in Africa 2025: market status, trends and outlook
5G momentum continues to build in Africa. As of September 2025, 53 operators in 29 markets across the region had launched commercial 5G mobile services, while 25 African operators have launched 5G fixed wireless access commercial services. To capitalise on the promise of 5G, operators require enabling policy environments. This report highlights key policy imperatives to drive the development of 5G in Africa.
Spectrum Navigator, Q2 2025
This quarterly series leverages the GSMA Intelligence Spectrum Navigator tool to identify key trends and insights. The report outlines the latest important developments in the spectrum world and the key trends to watch going forward.
The impact of spectrum pricing in Bangladesh
At around 16%, Bangladesh’s spectrum-cost-to-revenue ratio exceeds the Asia Pacific median (10.4%) and is twice as high as the global median (7.7%). High spectrum cost has been shown to negatively impact consumer outcomes, such as network coverage and speeds. Reducing prices by 50% would align spectrum costs closer to the Asia Pacific median at about 12% by 2035, boosting 4G speeds by 17% and enabling 99% 5G coverage, yielding a cumulative $34 billion GDP boost. Aligning costs to the global median of 8% of operators’ revenue would increase 4G speeds by 22% and accelerate 5G rollout further, generating a $45 billion GDP boost.
- 200 reports a year
- 50 million data points
- Over 350 metrics