Consumer 5G: how much users would pay for mmWave

Over the past two years, GSMA Intelligence has investigated the value of mmWave spectrum in great depth, with a focus on cost savings from a network efficiency perspective. However, there could also be a revenue opportunity for operators if consumers are willing to pay more for new or improved services. This was the main reason for developing a series of three reports investigating how consumers view the value of mmWave to improve 5G services.

Leveraging consumer survey data from Qualcomm, the first report looked at the pain points consumers face when using mobile broadband in a scenario where mmWave could improve experiences, and how big those pain points are. The second report looked at what consumers want from mmWave 5G specifically, and how it impacts their loyalty to a given operator. This final report quantifies the extent to which consumers are willing to pay to obtain the experiences they really want from mmWave 5G.