Consumer 5G: how much users would pay for mmWave
This insight is open to all subscribers and registered users, or available by completing the form.
Over the past two years, GSMA Intelligence has investigated the value of mmWave spectrum in great depth, with a focus on cost savings from a network efficiency perspective. However, there could also be a revenue opportunity for operators if consumers are willing to pay more for new or improved services. This was the main reason for developing a series of three reports investigating how consumers view the value of mmWave to improve 5G services.
Leveraging consumer survey data from Qualcomm, the first report looked at the pain points consumers face when using mobile broadband in a scenario where mmWave could improve experiences, and how big those pain points are. The second report looked at what consumers want from mmWave 5G specifically, and how it impacts their loyalty to a given operator. This final report quantifies the extent to which consumers are willing to pay to obtain the experiences they really want from mmWave 5G.
Report details
Consumer 5G: how much users would pay for mmWave
Download the report
Complete the form to get instant access to this content. For easier access in the future, you can register for a free account here.
By submitting this form, you agree that your email address and related activity on the platform will be processed for the purpose of generating and providing the requested report. Your data will be shared with GSMA Intelligence for this purpose. For more information, please see the GSMA Intelligence Privacy Policy.
Report details
Consumer 5G: how much users would pay for mmWave
Download the report
Complete the form to get instant access to this content. For easier access in the future, you can register for a free account here.
By submitting this form, you agree that your email address and related activity on the platform will be processed for the purpose of generating and providing the requested report. Your data will be shared with GSMA Intelligence for this purpose. For more information, please see the GSMA Intelligence Privacy Policy.
Related research
India enterprise survey snapshot: charting the digital transformation of enterprises and vertical sectors
B2B has emerged as a strategic growth area for operators and the wider tech/digital ecosystem. As the digital transformation of vertical sectors accelerates, gaining insights directly from enterprises is key. GSMA Intelligence surveyed more than 250 enterprises in India from 10 vertical sectors to gain insight into their digital transformation. The research focused on strategic objectives, investment plans, use of technology, deployment challenges, supplier decisions, tech sovereignty, and policy and regulation.
Asia Pacific enterprise survey: navigating the digital transformation of industries and the B2B opportunity
B2B has emerged as a strategic growth area for operators and the wider tech/digital ecosystem. As the digital transformation of vertical sectors accelerates, gaining insights directly from enterprises is key. GSMA Intelligence surveyed almost 1,500 enterprises from 10 vertical sectors across Asia Pacific to gain insight into their digital transformation. The research focused on strategic objectives, investment plans, use of technology, deployment challenges, supplier decisions, tech sovereignty, and policy and regulation
Network Sunsets, Q2 2026
This quarterly series leverages GSMA Intelligence data on network sunsets to identify the key trends and understand the future. The report outlines the latest developments in network sunsets. The data provided here covers network sunsets by year, technology and region. The report also spotlights the momentum in 2G/3G network sunsets in the context of total active 2G/3G networks globally.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn more- 200 reports a year
- 50 million data points
- Over 350 metrics
How can we support you?
Get in touch
Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.
Newsletter
Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.