CES 2025: how edge AI stole the show
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AI has dominated industry discussion and developments over the past few years. This held true for CES 2025 but with a specific angle: AI delivered from the network edge. The implications of edge AI for operators span several areas – from new business opportunities to networks.
To help navigate the key announcements from CES and their implications, GSMA Intelligence is releasing two Insight Spotlights. This analysis focuses on how and why edge AI came to be the biggest topic at CES. A further report examines five key areas of innovation: AI, consumer devices, smart home, digital entertainment and automotive.
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Telefónica: Pushing consumer genAI through the Aura digital assistant
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at how Telefónica is driving consumer generative AI through its Aura digital assistant.
e&: Embracing consumer genAI with customer experience as the overarching goal
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores e&'s use of generative AI in consumer apps, retail stores and customer service, with customer experience as its overarching goal.
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