Bouygues Telecom: Leveraging multiple sub-brands to successfully grow fixed broadband market share

South Korea is a connectivity leader: it scores as a top performer across various metrics relating to network quality and intensity of use. However, the country attracted international attention in 2016 when it moved to a new model of governing interconnections between the largest network operators. Nearly 10 years since, the regulation model still attracts attention and commentary. We revisit the case of South Korea and examine the real-world impacts regulation had using data on key consumer indicators and how the country has fared against peers.

Fixed markets continue to evolve around the world, with technology investments, competition, M&A and shifting consumer behaviour being major drivers. This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most.

This edition of the Industry Checkpoint series focuses on fixed broadband and FWA, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: new satellite broadband partnerships in Sub-Saharan Africa; more US operators focusing on fixed broadband reliability; new FTTR launches in Africa; and increasing momentum for prepaid fibre broadband in emerging markets.