AT&T: Targeting cost and operational efficiencies as initial genAI benefits
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Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we analyse how AT&T is utilising generative AI, including an initial target of cost and operational efficiencies.
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