Advertising-supported video streaming emerges from the shadow of SVOD
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Advertising-supported video streaming is not a new model; YouTube employed it when it launched back in 2005. But it has been eclipsed by the growth of subscription video on-demand (SVOD), with Netflix a key factor in SVOD’s popularity. Change is afoot again, with the ad-supported model coming back in vogue. Disney+ is the latest streaming service to join the bandwagon of SVOD players launching an adsupported plan (scheduled for late 2022). Meanwhile, TelevisaUnivision has announced the launch of Vix, adding to the growing list of ad-supported services.
We analyse the ad-supported video streaming landscape today and discuss how it could evolve in the future.
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