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Adoption of multiple SVOD services: will recent growth reach a plateau soon?
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EX. VATThis report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
Contact usGSMA Intelligence’s global consumer survey, across eight major countries (China, France, Germany, Italy, Japan, South Korea, the UK and the US), shows that over the past few years there has been an increase in the number of consumers subscribing to more than one subscription-video-on-demand (SVOD) service. This includes consumers subscribing to multiple global services (e.g. Netflix, Amazon Prime Video and Disney+), multiple local services (e.g. in China) or a mix of both global and local services. Against this backdrop, this report examines consumer behaviour with regard to adoption of multiple online TV services and the implications for ecosystem players.
Report details
Adoption of multiple SVOD services: will recent growth reach a plateau soon?
£750
EX. VATThis report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
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