5G FWA: connecting with consumers requires more than connectivity

As of mid-2021, fixed wireless access (FWA) services were being offered by nearly 500 operators around the world, according to GSMA Intelligence data. The majority of launches have used 4G networks, but 5G FWA is gaining momentum as 5G rollouts expand. Some 63 operators have already launched 5G FWA services, while another 18 have announced plans to launch.

According to the GSMA Intelligence Consumers in Focus Survey 2021, 52% of consumers see home broadband via 5G as an appealing proposition – a greater share than for any other new use case. With an opportunity to earn new revenues and connect unconnected users, operator interest in 5G FWA is understandable. However, delivering a successful 5G FWA service will require a keen focus on consumer requirements.