2026 Research Themes: topics shaping the industry and driving our focus

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Throughout 2025, GSMA Intelligence has analysed developments and innovation spanning all areas of the telecoms industry and wider digital ecosystem. As the industry continues to evolve in 2026, how will the Research Themes change?
The 2026 Research Themes span three important areas of development and innovation in the telecoms industry and wider digital ecosystem: tech transformation, service innovation and monetisation, and mobile impact. The three areas are highly interrelated, as tech transformation is instrumental to service innovation and monetisation, and the combined effect helps drive impact.
The objective of the 2026 Research Themes is to address the key trends and questions shaping the evolution of the industry, and what they mean for operators and all relevant stakeholders. They set the direction of the GSMA Intelligence 2026 Research Agenda and will be addressed throughout the year through reports, insights, surveys, presentations at industry conferences, briefings with clients, blogs, webinars and infographics.
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2025 Research Themes: topics shaping the industry and driving our focus
Throughout 2024, we have analysed important developments and trends spanning all areas of the telecoms industry and wider digital ecosystem. As the industry will continue to evolve in 2025, how will our Research Themes change? This document outlines the 11 themes set to shape the industry and drive our 2025 Research Agenda.
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