Think you understand today’s digital consumer? Think again.

This GSMA Intelligence webinar explores what consumers really think, want and do, and what it means for your B2C strategy.

Drawing on insights from our latest Global Consumer Survey, it challenges common industry assumptions and highlights where expectations differ from reality. The session examines how digital behaviours are evolving across regions and what this means for operators, OEMs and digital service providers.

Key topics covered include where consumer behaviour is diverging from expectations, the biggest overlooked opportunities in B2C markets, how digital habits are changing globally, and the actions industry players should prioritise next.

This session is designed for mobile operators, OEMs, digital service and content providers, as well as strategy, marketing and product teams.