This Insight Spotlight is part of our 5G Next series, which helps clarify the next phase of 5G and highlights key technological innovations. Energy efficiency is becoming increasingly critical as it directly affects operational costs, while the integration of new network layers can contribute to rising energy consumption. Reducing operational complexity, unlocking actionable insights and transforming billing will be foundational to achieve efficiency, sustainability goals and long-term network resilience in the 5G era and beyond.

This edition of the Industry Checkpoint series focuses on pay TV, including traditional pay TV and OTT video services, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: acceleration of pay-DTT service closures; US cable operators intensifying their efforts to combat cord-cutting; growing interest from pay-TV operators in FAST-related partnerships; and leading OTT video streaming providers increasing their push on immersive video experiences.

Like at most other technology shows today, AI was ubiquitous at IFA 2025 – the European consumer electronics show – and the growing application of advanced AI, including generative AI, was clear to see. There were also notable developments across the smart home, wearables, smartphones, home robots and gaming.

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition examines OEM smartphone market shares globally and across individual regions.

OEM smartphone market shares vary significantly by region and country, offering opportunities to smaller vendors to challenge established players and gain new customers. This report provides granular data on smartphone market shares at global, regional and country levels. The data can be used to formulate or adjust commercial strategies for customer growth and market priorities.

This dashboard provides granular data on OEM smartphone market shares, highlighting leaders, followers and challengers in each country and region, and at the global level. It is a valuable asset not only for OEMs looking to adjust their growth strategies and targets, but also for other players whose businesses heavily rely on smartphone dynamics, including operators and providers of digital services.

At around 16%, Bangladesh’s spectrum-cost-to-revenue ratio exceeds the Asia Pacific median (10.4%) and is twice as high as the global median (7.7%). High spectrum cost has been shown to negatively impact consumer outcomes, such as network coverage and speeds. Reducing prices by 50% would align spectrum costs closer to the Asia Pacific median at about 12% by 2035, boosting 4G speeds by 17% and enabling 99% 5G coverage, yielding a cumulative $34 billion GDP boost. Aligning costs to the global median of 8% of operators’ revenue would increase 4G speeds by 22% and accelerate 5G rollout further, generating a $45 billion GDP boost.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Tele2’s launch of its global VoLTE service to aid the shutdown of its 2G/3G networks, but also with a view to extending the service to IoT customers.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Rogers’ launch of 5G RedCap service support for IoT across Canada, as part of its 5G-Advanced network rollout.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights BICS' eSIM Hub, which is designed to simplify global enterprise IoT deployments.

Leveraging data from our consumer survey, this report provides insights into the evolution of consumer behaviour across traditional pay TV, OTT video services and mobile video usage. It highlights key trends and their implications, as well as actionable recommendations for key players in the video ecosystem.

As the telecoms industry and wider digital ecosystem evolve at an unprecedented rate, regularly assessing major developments and their implications is more important than ever. GSMA Intelligence's new Industry Checkpoint series helps navigate how the market is changing, identify the trends that matter and understand the implications.