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Last month, China’s three major telecoms operators became the first to launch token-based AI plans, packaging AI usage in a way that resembles traditional mobile data bundles, signalling a broader push by operators to commercialise AI, cloud and compute capabilities. This reflects growing interest among operators in monetising AI by moving beyond internal AI efficiencies and towards commercial AI opportunities. The logic is simple – tap the surging interest in AI and put a meter on it – but the concept goes beyond just offering tokens for cash.
The efforts of operators and their partners translate into a significant economic impact for countries in the EU. In 2025, mobile technologies contributed €1.1 trillion of economic value in the region. However, Europe is at a crucial moment. As the region looks to boost competitiveness and strengthen resilience in an uncertain global environment, the quality of its digital infrastructure will be a key determinant of success.
The 2026 Fifa World Cup in Canada, Mexico and the US is set to capture the attention of football fans around the world, with operators playing a significant role in its success. The event in many ways represents a microcosm of operator strategy: combining infrastructure performance, customer experience and service innovation to meet immediate demand and strengthen long-term competitive positioning.
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From a financial perspective, services beyond traditional core telecoms are now a key component of telco revenue growth. This report looks at how far major operators have progressed with revenues beyond traditional core telecoms, the operators leading in terms of revenue diversification and growth beyond connectivity, and the main trends and drivers of growth.
The Region in Focus series provides an essential quarterly briefing on industry developments, market insights and country KPIs for mobile markets around the world. This edition focuses on analysis of the latest developments for Q1 2026 while providing KPIs for the year to December 2025.
The SpaceX IPO prospectus frames a total addressable market (TAM) of $28.5 trillion across AI, connectivity and space-enabled infrastructure. The mobile TAM is listed at $740 billion. Starlink is positioning direct-to-device (D2D) as a global connectivity layer spanning consumer mobility, verticals and eventually coverage in urban areas. This raises broader questions for the telecoms industry around spectrum ownership, infrastructure economics, neutral-host models and regulatory oversight. This Insight Spotlight assesses these questions and grounds the TAM for mobile in reality.
GSMA Intelligence constantly monitors mobile markets across the world to capture the most recent trends and share the latest available data. This analysis looks at the key revisions made to the mobile connection forecasts over the previous quarter and the drivers underpinning the changes.
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