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At GSMA Intelligence, our research focus is evolving constantly, adding new insights as new technologies and trends reshape the industry. Annually, GSMA Intelligence publishes more than 200 reports and exclusive analysis, adding greater insight into our data and supporting our customers in making stronger business choices. GSMA Intelligence subscribers have the added benefit of exclusive access to our original research series.

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    Artificial intelligence (ai)

Telco AI: State of the Market, Q1 2026

Topic
Artificial intelligence (AI)

Many AI announcements in Q1 2026 focused on telecoms operators and partners building out sovereign capabilities to satisfy national requirements around data residency, compute and LLMs. Meanwhile, investment in agentic AI build-outs has extended beyond networks and software to machines, drones, cars and other industrial assets – so-called ‘physical AI’. As well as recent developments from the telco AI space and the Telco AI tracker, this edition provides a deep dive on the implications of the growth of on-device AI.

AI for digital industries: what shapes enterprise priorities, expectations and investment plans

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Topics
Artificial intelligence (AI)
Digital industries

Digital transformation of enterprises is accelerating across all vertical sectors, with AI being an important driver and enabler and a top area of investment. GSMA Intelligence surveyed 5,320 enterprises across 32 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for AI.

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Sovereignty at MWC Barcelona 2026: the content consensus

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Topics
Public policy and regulation
Artificial intelligence (AI)

For much of 2025 and early 2026, the development of sovereign AI and sovereign digital service strategies – including the role telecoms could play in supporting them – was regularly in the news. For operators, the strategies represent an opportunity to support national agendas, reassert their relevance in the digital economy and drive new revenues based on their position as highly regulated and trusted service providers. This analysis looks at the sovereign messaging conveyed in sessions at MWC from operators, vendors, regulators and cloud providers.

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On-device AI: mobile network filler or saviour?

Topics
Devices
Artificial intelligence (AI)

On-device AI is the next frontier for AI deployments in consumer and enterprise segments. Use cases include AI-based search and personal assistants, image analytics on a smartphone, AI-assisted driving and navigation in cars, industrial applications such as automated guided vehicles, and improved IoT analytics. This has implications for the device world and major tech companies whose business models depend on consumer time on the internet and digital platforms. It also matters for operators, given the ripple effect of AI-driven data traffic on mobile and fibre networks, and the direct revenue opportunity.

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Reshaping networks: from a 5G core to an agentic core

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Topics
5G
Artificial intelligence (AI)

Building on previous reports on the evolution of core networks in the 5G-Advanced and AI eras, this report explores what agentic AI means for the mobile core. For the mobile core, most key objectives are unchanged: building future-proof networks that can support a growing and diverse range of endpoints (users, devices and applications) while efficiently delivering intelligent services at scale – all underpinned by a monetisation imperative. But new dynamics have entered the space, from the rise of agentic AI to the sharp focus on sovereignty and mission-critical connectivity. As such, a fresh review of the evolution of mobile core networks is needed.

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The AI era calls for a more strategic approach to capex for operators

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Topic
Artificial intelligence (AI)

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition looks at capex trends among big tech companies compared to telecoms operators.

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CES 2026: how advanced AI is shaping devices, smart home, digital entertainment and automotive

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Topics
Devices
Artificial intelligence (AI)
Digital consumer services

For industry players, the developments at CES have important implications for the road ahead. For operators, for example, this includes the area of network quality of service and the opening up of potential new revenue opportunities. To help navigate the key announcements, developments and implications from the show, this report focuses on four key areas of innovation: consumer devices, smart home, digital entertainment and automotive.

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The digital consumer in 2026: how consumer behaviour is changing across 5G, AI, eSIM, devices and content

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Topics
Digital consumer services
Devices
5G
Artificial intelligence (AI)
Pay TV
eSIM

Leveraging data from the 2025 survey, conducted between June and August, this report provides relevant insights into how the consumer behaviour is changing across eight topic areas: 5G; devices; eSIM; generative AI; pay TV; gaming; the metaverse and extended reality; and sustainability.

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Consumers in Focus: Generative AI User Behaviour Survey Dashboard 2026

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Topics
Artificial intelligence (AI)
Digital consumer services

This dashboard, based on GSMA Intelligence 2025 consumer survey, provides all the relevant data related to generative AI user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.

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Telco AI: State of the Market, Q4 2025

Topic
Artificial intelligence (AI)

The key change over the last six months has been telecoms operators using AI in their product portfolios to enhance commercial efforts, particularly with enterprise segments. In the US alone, 50% of the new AI deployments since June 2025 have had a revenue objective. As well as recent developments from the telco AI space and the Telco AI tracker, this edition also provides a deep dive on AI's contribution to operator energy consumption.

Weekly usage of genAI tools has climbed up in the last year but still has some way to go

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Topic
Artificial intelligence (AI)

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition looks at the rising usage of genAI among consumers.

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Service assurance trends in the AI era

Topic
Artificial intelligence (AI)

This report delves into the latest trends in service assurance, using insights from a GSMA Intelligence operator survey. It reveals how operators are heavily invested in service assurance and process automation, but gaps persist.

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Telco AI: State of the Market, Q3 2025

Topic
Artificial intelligence (AI)

While AI rollouts focused on saving money still account for the bulk of deployments, there is a growing movement towards using AI with a revenue objective.

Customer care and network support are driving telco AI deployments worldwide

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Topic
Artificial intelligence (AI)

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition looks at the use cases driving telco AI deployments globally and by region.

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IBC 2025: AI dominated the scene but it was not the only area of innovation and developments

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Topics
Pay TV
Artificial intelligence (AI)
Digital consumer services

The 2025 edition of IBC, one of the largest annual gatherings of the media and entertainment industry, had nearly 44,000 attendees from over 170 countries, with 1,300 exhibitors showcasing innovations and cutting-edge technology. AI was the dominant theme at the show, with a focus on generative AI and agentic AI. But there were also key developments in free-to-air TV and an uptick among vendors looking to increase interactivity to generate customer stickiness.

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AI Inference Calculator 2025

Topic
Artificial intelligence (AI)

We have developed a plug-and-play custom calculator for operators and enterprise companies to use their own data and explore the downstream implications of running AI inference at the edge, including total cost of ownership. The calculator is free to use, and includes a selection of parameters that you can customise based on your own deployment plan

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IFA 2025: an AI-first show with five other defining themes

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Topics
Devices
Artificial intelligence (AI)

Like at most other technology shows today, AI was ubiquitous at IFA 2025 – the European consumer electronics show – and the growing application of advanced AI, including generative AI, was clear to see. There were also notable developments across the smart home, wearables, smartphones, home robots and gaming.

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Telefónica: Pushing consumer genAI through the Aura digital assistant

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Topics
Digital consumer services
Artificial intelligence (AI)

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at how Telefónica is driving consumer generative AI through its Aura digital assistant.

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e&: Embracing consumer genAI with customer experience as the overarching goal

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Topics
Digital consumer services
Artificial intelligence (AI)

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores e&'s use of generative AI in consumer apps, retail stores and customer service, with customer experience as its overarching goal.

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