Why small is beautiful – the role of IoT data analytics start-ups

This report is available to those subscribed to the IoT & Enterprise module.
In June, both Salesforce and Google made significant acquisitions to enrich their big data analytics (BDA) offerings: the former acquired Tableau for $15.7 billion, while the latter secured Looker for $2.6 billion. These have further cemented each company’s position as major competitors in the data analytics market, including the nascent IoT BDA segment. Notwithstanding the influence of these tech giants in data analytics, we argue that it is the highly active start-up community that is best positioned to develop the roadmap for IoT data analytics. In turn, this community should become an attractive customer segment for stakeholders in the wider IoT ecosystem, namely operators and vendors of connectivity management and device management platforms.
Related research
10 years of LoRaWAN: The Things Conference 2025 signals a new phase for a converged IoT future
The Things Conference 2025 recently concluded in Amsterdam, marking a milestone for the global LoRaWAN and broader IoT community. Coinciding with the 10-year mark since the creation of The Things Industries and the founding of the LoRa Alliance, the conference offered reflections on a decade of IoT evolution. Discussions also highlighted the emerging edge AI opportunity and the impact of the EU Cyber Resilience Act for the wider IoT ecosystem.
Tele2: Launching global VoLTE to support 2G/3G shutdowns and target wider IoT monetisation
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Tele2’s launch of its global VoLTE service to aid the shutdown of its 2G/3G networks, but also with a view to extending the service to IoT customers.
Rogers: Targeting enterprise and consumer IoT with the launch of 5G RedCap
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Rogers’ launch of 5G RedCap service support for IoT across Canada, as part of its 5G-Advanced network rollout.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
10 years of LoRaWAN: The Things Conference 2025 signals a new phase for a converged IoT future
The Things Conference 2025 recently concluded in Amsterdam, marking a milestone for the global LoRaWAN and broader IoT community. Coinciding with the 10-year mark since the creation of The Things Industries and the founding of the LoRa Alliance, the conference offered reflections on a decade of IoT evolution. Discussions also highlighted the emerging edge AI opportunity and the impact of the EU Cyber Resilience Act for the wider IoT ecosystem.
Tele2: Launching global VoLTE to support 2G/3G shutdowns and target wider IoT monetisation
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Tele2’s launch of its global VoLTE service to aid the shutdown of its 2G/3G networks, but also with a view to extending the service to IoT customers.
Rogers: Targeting enterprise and consumer IoT with the launch of 5G RedCap
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Rogers’ launch of 5G RedCap service support for IoT across Canada, as part of its 5G-Advanced network rollout.
- 200 reports a year
- 50 million data points
- Over 350 metrics