Why small is beautiful – the role of IoT data analytics start-ups
This report is available to those subscribed to the IoT & Enterprise module.
In June, both Salesforce and Google made significant acquisitions to enrich their big data analytics (BDA) offerings: the former acquired Tableau for $15.7 billion, while the latter secured Looker for $2.6 billion. These have further cemented each company’s position as major competitors in the data analytics market, including the nascent IoT BDA segment. Notwithstanding the influence of these tech giants in data analytics, we argue that it is the highly active start-up community that is best positioned to develop the roadmap for IoT data analytics. In turn, this community should become an attractive customer segment for stakeholders in the wider IoT ecosystem, namely operators and vendors of connectivity management and device management platforms.
Related research
The next five years of IoT: revenue opportunities and recommendations for growth
The global IoT market will reach $2 trillion in revenues by 2030, but what are the drivers shaping revenue growth and the recommendations for IoT companies looking to capitalise on the opportunity ahead?
IoT revenue forecast to 2030: charting growth by region, vertical and product
With the global IoT market set to reach $2 trillion in revenues by 2030, understanding the projections by region and forecasts for particular use cases is crucial.
Made for IoT Summit 2025: key takeaways from the show
Earlier this month, Onomondo hosted the Made for IoT Summit 2025, bringing together a mix of IoT developers, device OEMs, module makers and adopters from across the IoT ecosystem, under the motto 'IoT connectivity should never be a bottleneck'. Key themes discussed included the latest GSMA eSIM SGP.32 and SGP.31 specifications, how the ecosystem is getting ready for commercial launches and the impact to connectivity service providers and device makers. Non-terrestrial networks IoT was a topic of focus as well, with the event’s participants taking note of progress being made and expressing high expectations for further advancements in the low Earth orbit space that will help drive greater adoption and lower costs. Finally, a new flagship private wireless project was unveiled in detail: Onomondo’s implementation with Maersk, Nokia and a suite of other partners that will bring private wireless to 450 ships at sea.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
The next five years of IoT: revenue opportunities and recommendations for growth
The global IoT market will reach $2 trillion in revenues by 2030, but what are the drivers shaping revenue growth and the recommendations for IoT companies looking to capitalise on the opportunity ahead?
IoT revenue forecast to 2030: charting growth by region, vertical and product
With the global IoT market set to reach $2 trillion in revenues by 2030, understanding the projections by region and forecasts for particular use cases is crucial.
Made for IoT Summit 2025: key takeaways from the show
Earlier this month, Onomondo hosted the Made for IoT Summit 2025, bringing together a mix of IoT developers, device OEMs, module makers and adopters from across the IoT ecosystem, under the motto 'IoT connectivity should never be a bottleneck'. Key themes discussed included the latest GSMA eSIM SGP.32 and SGP.31 specifications, how the ecosystem is getting ready for commercial launches and the impact to connectivity service providers and device makers. Non-terrestrial networks IoT was a topic of focus as well, with the event’s participants taking note of progress being made and expressing high expectations for further advancements in the low Earth orbit space that will help drive greater adoption and lower costs. Finally, a new flagship private wireless project was unveiled in detail: Onomondo’s implementation with Maersk, Nokia and a suite of other partners that will bring private wireless to 450 ships at sea.
- 200 reports a year
- 50 million data points
- Over 350 metrics