Verizon: Targeting consumer 5G monetisation through innovative pricing plans, FWA and digital entertainment
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Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Verizon's multi-pronged approach to consumer 5G monetisation.
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Monetising shifts in 5G consumer behaviour: the need for greater customer segmentation and user experience
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