Verizon: Targeting consumer 5G monetisation through innovative pricing plans, FWA and digital entertainment

Our latest consumer survey shows that almost half of non-5G users plan to upgrade to 5G. However, the work remains cut out for operators in terms of capitalising on this positive consumer sentiment for successful 5G monetisation. More efforts across areas such as 5G network quality, 5G customer segmentation, tariff innovation and 5G partnerships are key to advancing consumer 5G adoption and monetisation. In this report we explore the above and further aspects of consumer 5G in depth, supplemented with three operator case studies on consumer 5G from around the globe.

5G is beginning to make inroads in Africa, though its overall impact remains uneven and limited. With the technology now in its seventh year of deployment, this is a critical juncture for stakeholders to take immediate and coordinated action to accelerate deployment, deepen adoption and maximise the impact of 5G in the region. This includes addressing bottlenecks to spectrum availability and introducing policy incentives to stimulate both consumer and enterprise demand, particularly in markets where operators have already invested heavily in network rollouts.

Over the last 10 years, the number of MVNOs around the world has grown by 70%. As the consumer market is a major focus for MVNOs, analysing and comparing the behaviour of MVNO and MNO customers offers insight than can be used to inform business strategies and commercial decisions. This research unveils the biggest differences and their commercial implications.