Use of generative AI by operators: where do network decision-makers see the business impact?
This report is available to those subscribed to the Mobile Operators and Networks module.
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. In this edition, we look at how operators expect generative AI to impact the telecoms sector.
Related research
IBC 2025: AI dominated the scene but it was not the only area of innovation and developments
The 2025 edition of IBC, one of the largest annual gatherings of the media and entertainment industry, had nearly 44,000 attendees from over 170 countries, with 1,300 exhibitors showcasing innovations and cutting-edge technology. AI was the dominant theme at the show, with a focus on generative AI and agentic AI. But there were also key developments in free-to-air TV and an uptick among vendors looking to increase interactivity to generate customer stickiness.
AI Inference Calculator
We have developed a plug-and-play custom calculator for operators and enterprise companies to use their own data and explore the downstream implications of running AI inference at the edge, including total cost of ownership. The calculator is free to use, and includes a selection of parameters that you can customise based on your own deployment plan
5G Next: optimising energy in the age of network complexity via integrated dashboards
This Insight Spotlight is part of our 5G Next series, which helps clarify the next phase of 5G and highlights key technological innovations. Energy efficiency is becoming increasingly critical as it directly affects operational costs, while the integration of new network layers can contribute to rising energy consumption. Reducing operational complexity, unlocking actionable insights and transforming billing will be foundational to achieve efficiency, sustainability goals and long-term network resilience in the 5G era and beyond.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
IBC 2025: AI dominated the scene but it was not the only area of innovation and developments
The 2025 edition of IBC, one of the largest annual gatherings of the media and entertainment industry, had nearly 44,000 attendees from over 170 countries, with 1,300 exhibitors showcasing innovations and cutting-edge technology. AI was the dominant theme at the show, with a focus on generative AI and agentic AI. But there were also key developments in free-to-air TV and an uptick among vendors looking to increase interactivity to generate customer stickiness.
AI Inference Calculator
We have developed a plug-and-play custom calculator for operators and enterprise companies to use their own data and explore the downstream implications of running AI inference at the edge, including total cost of ownership. The calculator is free to use, and includes a selection of parameters that you can customise based on your own deployment plan
5G Next: optimising energy in the age of network complexity via integrated dashboards
This Insight Spotlight is part of our 5G Next series, which helps clarify the next phase of 5G and highlights key technological innovations. Energy efficiency is becoming increasingly critical as it directly affects operational costs, while the integration of new network layers can contribute to rising energy consumption. Reducing operational complexity, unlocking actionable insights and transforming billing will be foundational to achieve efficiency, sustainability goals and long-term network resilience in the 5G era and beyond.
- 200 reports a year
- 50 million data points
- Over 350 metrics