Use of generative AI by operators: where do network decision-makers see the business impact?
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Use of generative AI by operators: where do network decision-makers see the business impact?
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EX. VATThis report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
Contact usGSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. In this edition, we look at how operators expect generative AI to impact the telecoms sector.
Report details
Use of generative AI by operators: where do network decision-makers see the business impact?
£275
EX. VATThis report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
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Operators at MWC Barcelona 2026: strategies, innovation and messages shaping the industry
This report examines operators’ engagement at MWC Barcelona 2026, highlighting their announcements, innovations, strategy updates and messaging, in addition to examining implications for telecoms ecosystem players. We show our findings for 17 major operators across 12 areas of focus, including AI, 5G, B2B, B2C, cloud/edge and emerging tech such as APIs and non-terrestrial networks.
MWC Barcelona 2026: AI and sovereignty battle for dominance in a post-5G world
Around 105,000 people from 207 countries attended MWC Barcelona 2026. The show attracted more than 2,900 exhibitors, including telecoms operators, vendors and firms from across the broader technology ecosystem. This report examines the key announcements and innovations that took centre stage, what came as a surprise and what it all means for telecoms and the wider TMT industry.
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On-device AI is the next frontier for AI deployments in consumer and enterprise segments. Use cases include AI-based search and personal assistants, image analytics on a smartphone, AI-assisted driving and navigation in cars, industrial applications such as automated guided vehicles, and improved IoT analytics. This has implications for the device world and major tech companies whose business models depend on consumer time on the internet and digital platforms. It also matters for operators, given the ripple effect of AI-driven data traffic on mobile and fibre networks, and the direct revenue opportunity.
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