Unique mobile internet subscribers: The impact of mobile in bringing people online

The slower uptake of mobile internet subscriptions in Africa is due to a range of factors, notably the lack of ability or willingness to own and use a smartphone. Affordability is the main reason for the comparatively low level of smartphone adoption in Africa. There is widespread agreement among stakeholders about the importance of increasing smartphone adoption in Africa by improving both affordability and accessibility, but progress remains slow due to persistent and complex barriers faced by the most vulnerable groups. This analysis draws on survey data from consumers in eight markets: the Democratic Republic of Congo (DRC), Kenya, Nigeria, Rwanda, Senegal, South Africa, Togo, and Zambia, as well as insights from other countries across the continent.

Digitalisation continues to be a top priority for nations seeking to drive economic growth and foster inclusive, resilient societies. Continued progress with digitalisation will require increased efforts to address the digital investment gap, as indicated by a mismatch between the demand and supply of digital services. Drawing insights from the Digital Nations Index, this report highlights the investment gap in key areas across Asia Pacific.

To help navigate 2026, this series of reports highlights the key trends to watch and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets.