Understanding the impact of Covid-19 on fixed broadband and pay-TV markets

Premium
Understanding the impact of Covid-19 on fixed broadband and pay-TV markets

Access this insight with a Premium plan. Contact our sales team to get started.

The essential role of home connectivity during the pandemic has benefitted the residential broadband segment. However, with many commercial establishments closed due to Covid-19 restrictions, B2B broadband has suffered.

Meanwhile, home entertainment has provided households with much-needed respite during lockdowns. Pay TV’s status within the home has shifted from being an add-on to an almost essential service. While gains in average daily viewing time have been seized by both traditional pay-TV and video streaming companies, when it comes to subscriber growth only video streaming shows a clear upward trend.

This latest report from GSMA Intelligence looks at the impact of Covid-19 on both the fixed broadband and pay-TV markets. As well as global trends, the report presents analysis of the impact of Covid-19 on four of the countries most affected by the pandemic (the US, the UK, Brazil and India).

Report details

Understanding the impact of Covid-19 on fixed broadband and pay-TV markets
Pages
18
Released
MARCH 2021

Related research

SERIES: Industry Checkpoint

Industry Checkpoint: fixed broadband and FWA, Q3 2026

Premium
Topic

This edition of the Industry Checkpoint series focuses on fixed broadband and FWA, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: new satellite broadband partnerships in Sub-Saharan Africa; more US operators focusing on fixed broadband reliability; new FTTR launches in Africa; and increasing momentum for prepaid fibre broadband in emerging markets.

This insight is locked

WindTre: Achieving the biggest increase in FWA market share in Italy in 2025

Premium
Topic

As operators pursue new growth opportunities in the digital era in both the consumer and enterprise markets, assessing innovation and achievement is more important than ever. This case study examines WindTre's 5G fixed wireless access strategy, which is a key component of its overall strategy to extend coverage and monetise its 5G network.

This insight is locked

OTE: Delivering healthy subscriber growth for Greece’s first 5G SA–based FWA service

Premium
Topic

As operators pursue new growth opportunities in the digital era in both the consumer and enterprise markets, assessing innovation and achievement is more important than ever. This case study analyses OTE's strategy to 5G fixed wireless access, which it positions as a fixed broadband alternative based on 5G standalone that targets areas underserved by fibre.

This insight is locked

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics

How can we support you?

Get in touch

Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.

Newsletter

Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.