Understanding the impact of Covid-19 on fixed broadband and pay-TV markets
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The essential role of home connectivity during the pandemic has benefitted the residential broadband segment. However, with many commercial establishments closed due to Covid-19 restrictions, B2B broadband has suffered.
Meanwhile, home entertainment has provided households with much-needed respite during lockdowns. Pay TV’s status within the home has shifted from being an add-on to an almost essential service. While gains in average daily viewing time have been seized by both traditional pay-TV and video streaming companies, when it comes to subscriber growth only video streaming shows a clear upward trend.
This latest report from GSMA Intelligence looks at the impact of Covid-19 on both the fixed broadband and pay-TV markets. As well as global trends, the report presents analysis of the impact of Covid-19 on four of the countries most affected by the pandemic (the US, the UK, Brazil and India).
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