The rising tide of 5G: will all smartphone vendors be lifted?
This report is available to those subscribed to the Digital Consumer module.
A strategic view of opportunities for vendors in new 5G launch markets
There have been a number of 5G launches in major markets worldwide in 2020, and more are expected later this year. Each new 5G launch presents growth opportunities for local operators, but also provides a unique chance for smartphone manufacturers to make new inroads, or to strengthen their market lead. As our survey data shows, operators are eager to make changes to their smartphone vendor rosters in 2020, with a substantial portion in some regions looking to drop some to make room for new ones. For handset vendors, 5G launches represent significant risks and significant opportunities.
This report and accompanying Excel file track upgrade intention among smartphone users with smartphones from the leading brands in seven 2020 launch markets: Canada, France, Japan, Netherlands, Poland, Russia and Sweden. By exploring the current market landscape, we identify which smartphone manufacturers stand to gain the most from 2020’s 5G launches – and who finds themselves at risk. To better understand how vendors can increase their chances of success in these markets, for each brand we show the potential impact of releasing a new 5G handset on their customers' upgrade intention.
Related research
Nearly a fifth of 5G users are dissatisfied with their 5G experience, with speed and coverage the top two reasons
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. This edition highlights how speed and coverage are the top two reasons behind dissatisfaction with the 5G experience among users in 12 mobile markets.
Extended reality: developing a successful B2C strategy requires work in five important areas
Extended reality (XR) technology, which comprises augmented reality, mixed reality and virtual reality, has been around for a while, but it still suffers from a low adoption rate. Only 5% of consumers on average own an XR headset, according to the latest GSMA Intelligence consumer survey, conducted across 12 major mobile markets worldwide. In this report, we discuss the five key areas that XR companies need to focus on for developing a successful consumer strategy, which include identifying the prime consumer segments to target and widening consumer access to XR experiences.
5G and private networks for digital industries: navigating enterprise needs, investments and supplier decisions
Digital transformation of vertical sectors is accelerating, with 5G networks and connectivity an important enabler of progress. GSMA Intelligence surveyed nearly 4,200 enterprises across 21 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for 5G and private networks.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Nearly a fifth of 5G users are dissatisfied with their 5G experience, with speed and coverage the top two reasons
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. This edition highlights how speed and coverage are the top two reasons behind dissatisfaction with the 5G experience among users in 12 mobile markets.
Extended reality: developing a successful B2C strategy requires work in five important areas
Extended reality (XR) technology, which comprises augmented reality, mixed reality and virtual reality, has been around for a while, but it still suffers from a low adoption rate. Only 5% of consumers on average own an XR headset, according to the latest GSMA Intelligence consumer survey, conducted across 12 major mobile markets worldwide. In this report, we discuss the five key areas that XR companies need to focus on for developing a successful consumer strategy, which include identifying the prime consumer segments to target and widening consumer access to XR experiences.
5G and private networks for digital industries: navigating enterprise needs, investments and supplier decisions
Digital transformation of vertical sectors is accelerating, with 5G networks and connectivity an important enabler of progress. GSMA Intelligence surveyed nearly 4,200 enterprises across 21 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for 5G and private networks.
- 200 reports a year
- 50 million data points
- Over 350 metrics