The rising tide of 5G: will all smartphone vendors be lifted?

5G

Devices

The rising tide of 5G: will all smartphone vendors be lifted?
This Report is locked

This report is available to those subscribed to the Digital Consumer module.

Learn more about our packages

A strategic view of opportunities for vendors in new 5G launch markets

There have been a number of 5G launches in major markets worldwide in 2020, and more are expected later this year. Each new 5G launch presents growth opportunities for local operators, but also provides a unique chance for smartphone manufacturers to make new inroads, or to strengthen their market lead. As our survey data shows, operators are eager to make changes to their smartphone vendor rosters in 2020, with a substantial portion in some regions looking to drop some to make room for new ones. For handset vendors, 5G launches represent significant risks and significant opportunities.

This report and accompanying Excel file track upgrade intention among smartphone users with smartphones from the leading brands in seven 2020 launch markets: Canada, France, Japan, Netherlands, Poland, Russia and Sweden. By exploring the current market landscape, we identify which smartphone manufacturers stand to gain the most from 2020’s 5G launches – and who finds themselves at risk. To better understand how vendors can increase their chances of success in these markets, for each brand we show the potential impact of releasing a new 5G handset on their customers' upgrade intention.

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more

Related research

5G in Context, Q1 2025

5G
Mobile Operators and Networks

This quarterly review of global 5G developments provides a concise, tracker-style deliverable, presenting key metrics and forecasts. GSMA Intelligence has aggregated the latest data on 5G connections and adoption, as well as information on network trials/launches and spectrum assignments.

This report is locked

Capitalising on smartphones as the leading digital playground: five priority areas for OEMs

Devices
Digital consumer services
Digital Consumer

Today, smartphones are the leading digital playground. According to our consumer survey, almost 80% of smartphone users consume digital entertainment services, including video, music and games, on a weekly basis. How can smartphone OEMs capitalise on the prime position that their devices have in digital services consumption? In this report we lay out the five key areas here that smartphone OEMs should focus on. These include implementing bundling strategies, leveraging tech and network advances, and identifying the prime consumer segments for digital services.

This report is locked

Nearly a fifth of 5G users are dissatisfied with their 5G experience, with speed and coverage the top two reasons

5G
Digital Consumer

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. This edition highlights how speed and coverage are the top two reasons behind dissatisfaction with the 5G experience among users in 12 mobile markets.

This report is locked
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics