The rise of cord-cutting: why consumers are cancelling subscriptions to traditional pay-TV services
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The rise of cord-cutting: why consumers are cancelling subscriptions to traditional pay-TV services
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EX. VATThis report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
Contact usPay-TV data from GSMA Intelligence shows that half the 36 major countries it tracks worldwide saw a fall in the number of traditional pay-TV connections between 2020 and 2022, with the US leading. In most of the 18 countries that saw a decline, cord-cutting (consumers cancelling their subscription to traditional pay-TV services) is on the rise, reflected in a higher volume of cancellations in 2022 than in 2021.
GSMA Intelligence leveraged its global consumer survey across eight major countries – China, France, Germany, Italy, Japan, South Korea, the UK and US – to examine the factors driving this cord-cutting trend. The results shine light on the implications for providers of traditional pay-TV services.
Report details
The rise of cord-cutting: why consumers are cancelling subscriptions to traditional pay-TV services
£750
EX. VATThis report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
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