The future of SMS in the evolving messaging market

Standard
The future of SMS in the evolving messaging market

Access this insight with a Standard plan. Contact our sales team to get started.

Many mobile markets are becoming saturated, with handset sales now driven primarily by replacement, while at the same time increasing competition is reducing voice and SMS pricing levels to historic lows. Meanwhile, smartphone adoption and mobile internet usage is growing, creating opportunities for new methods of communication. IP messaging players are taking advantage of this opportunity, gaining scale and disrupting the traditional SMS model. In markets where this is taking place, SMS volumes have declined since plateauing around 2010.

However, our research shows that not all markets are seeing the same trends, with evidence that the decline in SMS volumes has been slower in markets where unlimited SMS tariffs are common.

The report also outlines how operators can potentially compete in the messaging space through feature-rich services such as RCS, which will be dependent on widespread collaboration between operators.

Report details

The future of SMS in the evolving messaging market
Pages
19
Released
NOVEMBER 2015

Related research

The cost of removing designated third-country vendors from EU telecoms networks

Topics

As digital infrastructure becomes increasingly central to key economic and social outcomes, policymakers are placing a greater emphasis on security and resilience. A key development in this context is the European Commission’s proposal to strengthen cybersecurity requirements through an updated regulatory framework – Cybersecurity Act 2 (known as CSA2). This includes provisions that require the removal of critical equipment supplied by designated high-risk vendors from telecoms infrastructure within a defined timeframe. GSMA Intelligence has conducted unique research to assess the cost of removing critical components from high-risk vendors from European telecoms networks.

This insight is locked

Financial sustainability: mobile operator scale

Topics

Financially strong operators are essential to improve network quality, expand coverage, support growth in capacity and deliver new network functionality linked to 5G standalone, AI and beyond. However, over the past decade, structural trends have placed increasing pressure on the industry’s financial foundations. This report is the first in a series that seeks to address a critical evidence gap in the understanding of the financial sustainability of the mobile sector and its main drivers.

This insight is locked
SERIES: GSMA Open Gateway: State of the Market

GSMA Open Gateway: State of the Market, H1 2026

Topics

This latest edition of the GSMA Open Gateway research series provides an update on the state of the market, recent developments and examples of Open Gateway in action. The market is increasingly moving away from operator-specific API exposure and towards platform-mediated distribution, where developers prefer a single integration point with global reach. This changes the commercial dynamic for the ecosystem.

This insight is locked

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics

How can we support you?

Get in touch

Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.

Newsletter

Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.