The end of Project Loon: money talks
This report is available to those subscribed to the Mobile Operators and Networks module.
Google’s closure of Project Loon brings to an end a high-profile effort that spanned nearly a decade, four continents and an array of operator partnerships targeting disaster recovery situations through to general internet connectivity. Google has a direct interest in bringing unconnected people online, so from an aspirational and long term business perspective, the closure could be seen as a surprise. However, sustained high costs and a lack of viable commercial partnerships with mobile operators made Loon unsustainable. We examine to what extent Loon’s demise can be a read across for aerial connectivity initiatives in progress from satellite and HAPS groups.
Related research
Satellite and NTN tracker, Q3 2025
Q3 2025 saw further trials of direct-to-device (D2D) offerings from telcos, with Rogers in Canada the latest to launch. Examining the trials, it is clear that initial services will focus on SMS and, in some cases, voice. Both are low bandwidth and within the bounds of the spectral capacity available.
Satellite and NTN tracker, Q2 2025
The entry of Amazon’s Kuiper represented the biggest competitive development in the satellite space in Q2 2025. This is set against the backdrop of 2025 being a key year for the commercialisation of telco-satellite partnerships.
MWC Shanghai 2025: a window into the future?
MWC Shanghai is in the books for another year, having attracted 45,000 visitors (from 12,500 companies), along with 400 exhibitors and partner groups. The numbers were up from the 2024 event by 13% and 92% respectively. This analysis highlights the key takeaways and implications from meetings, summits and announcements at the event – and in particular, whether the progress seen in China can be mapped to other regions.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Satellite and NTN tracker, Q3 2025
Q3 2025 saw further trials of direct-to-device (D2D) offerings from telcos, with Rogers in Canada the latest to launch. Examining the trials, it is clear that initial services will focus on SMS and, in some cases, voice. Both are low bandwidth and within the bounds of the spectral capacity available.
Satellite and NTN tracker, Q2 2025
The entry of Amazon’s Kuiper represented the biggest competitive development in the satellite space in Q2 2025. This is set against the backdrop of 2025 being a key year for the commercialisation of telco-satellite partnerships.
MWC Shanghai 2025: a window into the future?
MWC Shanghai is in the books for another year, having attracted 45,000 visitors (from 12,500 companies), along with 400 exhibitors and partner groups. The numbers were up from the 2024 event by 13% and 92% respectively. This analysis highlights the key takeaways and implications from meetings, summits and announcements at the event – and in particular, whether the progress seen in China can be mapped to other regions.
- 200 reports a year
- 50 million data points
- Over 350 metrics