The effect of mobile broadband on operator revenue - Is mobile broadband ARPU making up for the decline in voice?
This insight is open to all subscribers and registered users, or available by completing the form below.
Report details
The effect of mobile broadband on operator revenue - Is mobile broadband ARPU making up for the decline in voice?
Our latest report — The effect of mobile broadband on operator revenue — is now available for download.
Although mobile broadband ARPU (average revenue per user) has not completely offset declines in voice revenue for mobile operators at the global level, it has gone some way to stabilise falling blended ARPUs for those operators who have deployed mobile broadband networks and built up a high level of smartphone penetration within their customer base. A global study of the difference in blended ARPU between mobile broadband operators and those operators that do not provide mobile broadband services shows that the latter group have seen their average blended ARPU decrease at twice the rate of that of the former over the past five years. While a lack of reported data on the subject means that it is not possible at this time to identify a direct relationship between mobile broadband ARPU and blended ARPU, the findings above are reinforced by case studies of selected operators who, despite seeing falling voice ARPU, have all maintained stable blended ARPU since launching mobile broadband networks in 2005.
Download the Report
Complete the form below to get instant access to this content. For easier access in the future, you can register for a free account here.
By submitting this form, you agree that your email address and related activity on the platform will be processed for the purpose of generating and providing the requested report. Your data will be shared with GSMA Intelligence for this purpose. For more information, please see the GSMA Intelligence Privacy Policy.
Report details
The effect of mobile broadband on operator revenue - Is mobile broadband ARPU making up for the decline in voice?
Related research
Mobile Data Deck, Q4 2025
The GSMA Intelligence Mobile Data Deck offers a fast track to all the essential data you need to know, with key mobile metrics in one easy-to-use deck of charts. The forecasts to 2030 include connections by region and technology generation, smartphone connections and adoption, and mobile operator revenue.
Global Mobile Forecasts, Q4 2025 Review: capturing the changes, discussing the drivers
GSMA Intelligence constantly monitors mobile markets across the world to capture the most recent trends and share the latest available data. This analysis looks at the key revisions made to the mobile connection forecasts over the previous quarter and the drivers underpinning the changes.
Preserving the A2P SMS business in an evolving A2P messaging landscape
Messaging remains a remains a near-ubiquitous method of mobile communication, enabling person-to-person (P2P) communications and business-to-person, also known as application-to-person (A2P), communications. With the increasing cannibalisation of P2P SMS by OTT services, the potential for a monetisable business model and strong appetite among enterprises to engage with their customers via the messaging channel, A2P SMS offers the greatest messaging revenue opportunity for mobile operators.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Mobile Data Deck, Q4 2025
The GSMA Intelligence Mobile Data Deck offers a fast track to all the essential data you need to know, with key mobile metrics in one easy-to-use deck of charts. The forecasts to 2030 include connections by region and technology generation, smartphone connections and adoption, and mobile operator revenue.
Global Mobile Forecasts, Q4 2025 Review: capturing the changes, discussing the drivers
GSMA Intelligence constantly monitors mobile markets across the world to capture the most recent trends and share the latest available data. This analysis looks at the key revisions made to the mobile connection forecasts over the previous quarter and the drivers underpinning the changes.
Preserving the A2P SMS business in an evolving A2P messaging landscape
Messaging remains a remains a near-ubiquitous method of mobile communication, enabling person-to-person (P2P) communications and business-to-person, also known as application-to-person (A2P), communications. With the increasing cannibalisation of P2P SMS by OTT services, the potential for a monetisable business model and strong appetite among enterprises to engage with their customers via the messaging channel, A2P SMS offers the greatest messaging revenue opportunity for mobile operators.
- 200 reports a year
- 50 million data points
- Over 350 metrics