Telco consumer bundling: new trends and strategies shaping the future of multiplay propositions

This edition of the Industry Checkpoint series focuses on fixed broadband and FWA, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: operators starting to bundle AI with fixed broadband services; a new wave of services and innovation emerging in 5G FWA; mobile evolving from an add-on service to a strategic priority among major US cable operators; and new contract schemes emerging in some developed markets, offering customers long-term fixed pricing.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how Deutsche Telekom’s smart home offering is part of its wider strategy to transform into a leading digital telco.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how EE is offering consumers a range of own-brand and third-party mobile digital services.