Tailoring mobile internet tariffs for prepaid users — a balancing act - From prepaid data ‘sachets’ to hybrid plans

Around 105,000 people from 207 countries attended MWC Barcelona 2026. The show attracted more than 2,900 exhibitors, including telecoms operators, vendors and firms from across the broader technology ecosystem. This report examines the key announcements and innovations that took centre stage, what came as a surprise and what it all means for telecoms and the wider TMT industry.

Global Mobile Trends 2026 highlights the opportunities and innovations ahead, as well as the challenges facing the mobile industry and beyond. Covering topics including AI, 5G, autonomous networks, devices, security, quantum, satellites, energy innovation and eSIM, the report focuses on what matters in 2026 and the implications for the industry. The latest edition of Global Mobile Trends delivers expert insights into the key trends that will define the mobile ecosystem in 2026 and beyond. Backed by GSMA Intelligence’s industry-leading research and data, the report provides an authoritative look at the forces shaping the next wave of connectivity and innovation.

Initially deployed for niche use cases, the entitlement server (ES) has expanded to become the intermediary between mobile network infrastructure and the universe of devices. It authenticates a number of services, including RCS messaging, eSIM, network slices and satellite connectivity. The investment logic for the ES is strengthened by clear cost savings and revenue opportunities post deployment. Operators should consider a strategy for monetisation and identity management based on ES deployment.