Rural broadband: getting up to speed

The SpaceX IPO prospectus frames a total addressable market (TAM) of $28.5 trillion across AI, connectivity and space-enabled infrastructure. The mobile TAM is listed at $740 billion. Starlink is positioning direct-to-device (D2D) as a global connectivity layer spanning consumer mobility, verticals and eventually coverage in urban areas. This raises broader questions for the telecoms industry around spectrum ownership, infrastructure economics, neutral-host models and regulatory oversight. This Insight Spotlight assesses these questions and grounds the TAM for mobile in reality.

As the telecoms industry and wider digital ecosystem evolve at an unprecedented rate, regularly assessing major developments and their implications is more important than ever. This edition of the Industry Checkpoint series focuses on the MVNO segment, highlighting how it has changed in the last six months and the implications.

As of Q1 2026, Starlink continues to maintain a significant gap in its deployed capacity versus the rest of the field. It has now deployed over 75% of its initial constellation. Meanwhile, Amazon's recent agreement to acquire Globalstar reinforces the trend of consolidation among satellite companies to address scale challenges. For operators, satellite capability is emerging as both a defensive necessity and competitive differentiator, positioning NTNs as a dual lever for ARPU uplift and churn reduction.