Rural broadband: getting up to speed
Access this insight with a Premium plan. Contact our sales team to get started.
There are clear social and economic benefits of connectivity for rural areas, but the costs of - and returns from - providing the underlying infrastructure have proved stubbornly unfavourable. Several factors have raised the profile and urgency of this issue over the last 12 months: political championing, 5G rollouts, the rising value of fibre, and altnets challenging incumbent wholesalers. The onset of Covid-19 is likely to provide further impetus both in the eye of the crisis and in its aftermath as an increase in remote working could precipitate a demographic shift from cities to rural areas.
This latest research examines that long-running challenge of extending broadband to rural areas. The options available all have benefits and drawbacks; while some are cheaper, others will offer a higher quality of service. The report explores how levelling up in rural areas represents a set of trade-offs that operators must weigh in a given deployment scenario.
Report details
Rural broadband: getting up to speed
Report details
Rural broadband: getting up to speed
Related research
WindTre: Achieving the biggest increase in FWA market share in Italy in 2025
As operators pursue new growth opportunities in the digital era in both the consumer and enterprise markets, assessing innovation and achievement is more important than ever. This case study examines WindTre's 5G fixed wireless access strategy, which is a key component of its overall strategy to extend coverage and monetise its 5G network.
OTE: Delivering healthy subscriber growth for Greece’s first 5G SA–based FWA service
As operators pursue new growth opportunities in the digital era in both the consumer and enterprise markets, assessing innovation and achievement is more important than ever. This case study analyses OTE's strategy to 5G fixed wireless access, which it positions as a fixed broadband alternative based on 5G standalone that targets areas underserved by fibre.
AT&T: Catching up on FWA after a late start, with solid consumer net additions and stable ARPU
As operators pursue new growth opportunities in the digital era in both the consumer and enterprise markets, assessing innovation and achievement is more important than ever. This case study looks at how AT&T is catching up on fixed wireless access after a later entrance into the market.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn more- 200 reports a year
- 50 million data points
- Over 350 metrics
How can we support you?
Get in touch
Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.
Newsletter
Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.