Region in Focus: Greater China, Q4 2024
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An update on industry developments, market insights and country KPIs
The Region in Focus series provides an essential quarterly briefing on industry developments, market insights and country KPIs for mobile markets around the world. China has positioned itself as a global leader in key technology areas, such as 5G and private wireless networks. It aims to replicate this success in AI, with Chinese enterprises accelerating their investments in the technology to put themselves at the forefront of AI developments around the world.
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The mobile churn challenge: where loyalty is lowest and four recommendations for operators
The latest consumer survey by GSMA Intelligence reveals that around one in seven mobile users changed their service provider over the previous 12 months. The main reasons for churn have stayed largely unchanged over the last five years, at the aggregate level, with value for money by far the top reason. However, variations exist between consumer segments in terms of the degree of churn and the drivers.
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Region in Focus: Greater China, Q3 2024
The Region in Focus series provides an essential quarterly briefing on industry developments, market insights and country KPIs for mobile markets around the world. This edition outlines the key market trends and developments in Greater China for Q3 2024.
The Mobile Economy Asia Pacific 2025
Mobile connectivity supports efforts to develop modern, inclusive and sustainable digital nations in Asia Pacific, facilitating the increasing integration of transformative technologies such as AI into daily activities for individuals and businesses. In 2024, the mobile sector accounted for 5.6% of GDP in Asia Pacific, contributing $950 billion in value. This is expected to rise to $1.4 trillion by 2030, equivalent to 6.6% of GDP, as the impacts of 5G technology become more widespread across local economies. To fully unlock this potential, fostering digital trust and ensuring the sustainability of the industry have become key priorities for stakeholders across the region's digital ecosystem. This means driving 5G monetisation, addressing the scam economy and mitigating cybersecurity threats, alongside bridging investment gaps, balancing innovation with regulations and implementing effective spectrum policies.
The mobile churn challenge: where loyalty is lowest and four recommendations for operators
The latest consumer survey by GSMA Intelligence reveals that around one in seven mobile users changed their service provider over the previous 12 months. The main reasons for churn have stayed largely unchanged over the last five years, at the aggregate level, with value for money by far the top reason. However, variations exist between consumer segments in terms of the degree of churn and the drivers.
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