PAYG financing looks to unlock smartphone affordability in Africa

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PAYG financing looks to unlock smartphone affordability in Africa

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Smartphone affordability has constrained mobile broadband adoption in Sub-Saharan Africa, particularly 4G, which at just 8% lags the global average (46%) by a considerable margin. At the recent GSMA Mobile 360 – Africa event, two initiatives aimed at bringing affordable smartphones to consumers were showcased: a $22 entry-level smart featurephone running on KaiOS; and a high-spec $150 Android smartphone offered on a pay-as-you-go finance basis by startup Maraphone. While both look to unlock smartphone affordability, payment plans that enable better specifications and experience may in the long term be the key for Africa’s youthful and aspirational population.

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PAYG financing looks to unlock smartphone affordability in Africa
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Released
JULY 2019

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SERIES: The State of Mobile Internet Connectivity

The State of Mobile Internet Connectivity 2026

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By the end of 2025, the number of people using mobile internet increased to 4.8 billion people (59% of the global population). However, around 3.4 billion people still do not use mobile internet, and significant digital divides persist. As advancements in technologies such as AI accelerate the pace of digitalisation, it is more critical than ever to ensure no one is left behind. The State of Mobile Internet Connectivity 2026 provides the mobile industry and other stakeholders with a comprehensive overview of the trends in global connectivity, as well as insights on key barriers to mobile internet adoption and to further use of mobile internet among existing users.

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