PAYG financing looks to unlock smartphone affordability in Africa

As AI becomes increasingly embedded in digital services, the capabilities required to participate online are evolving. Beyond basic digital skills, people need the confidence, critical thinking and safety awareness to navigate AI-enabled systems, assess information and access opportunities. This latest research from GSMA Intelligence explores how digital literacy needs are changing in the AI era. It examines the approaches that can help build the skills required for meaningful participation in the digital economy.

As smartphone competition becomes increasingly shaped by regional dynamics, understanding competitive dynamics beyond the global level is becoming more important. This report examines smartphone competition through a regional lens, highlighting leaders, followers and challengers across regions and countries. The insights can be used to formulate or adjust commercial strategies, identify growth opportunities and prioritise markets.

The Smartphone Market Shares Dashboard 2026 provides granular data on OEM smartphone market shares across countries, regions and at the global level, highlighting market leaders, followers and challengers. It is a valuable resource for OEMs looking to refine their growth strategies and targets, as well as for mobile operators, digital service providers and other stakeholders whose businesses rely on smartphone market dynamics and competitive positioning.