Jio and the rumoured $50 smartphone: reading the signals

Premium
●
Jio and the rumoured $50 smartphone: reading the signals

Access this insight with a Premium plan. Contact our sales team to get started.

Media speculation has surfaced that Reliance Jio is in advanced stages of designing a smartphone expected to be priced around $50. Several Chinese models and prior ventures from would-be challengers to the iOS/Android smartphone duopoly (such as Firefox) have been released in this price bracket over the last 10 years. However, these have involved fundamental trade-offs in capabilities and performance relative to mid and higher end models. Instead, more consumers have defaulted to a new breed of cheaper, basic phones with internet connectivity - 'smart feature phones'. While the Jio initiative would impact only India, the engineering and content enhancements required for such a handset have implications for other developing countries looking to stimulate internet access rates - particularly Africa, where penetration remains stubbornly low.

 

Report details

Jio and the rumoured $50 smartphone: reading the signals
Pages
2
Released
OCTOBER 2020

Related research

Closing the Mobile Connectivity Gap in Developing Asia and the Pacific

Topics

Developing Asia Pacific is home to 4.3 billion people – more than half the world’s population. However, 1.2 billion people are not online. Achieving universal connectivity by 2030 will require additional investment of around $184 billion. The economic case for closing this gap is significant. Closing the 4G connectivity gap by 2030 is estimated to deliver a GDP uplift of around $230 billion across Developing Asia Pacific. Universal connectivity would also have several wider socioeconomic benefits such as poverty reduction, improved education and health access, humanitarian assistance and lower carbon emissions. This report presents the findings from a study by GSMA Intelligence on closing the mobile connectivity gap in Developing Asia Pacific, commissioned by the Asian Development Bank.

This insight is locked

Apple's event shines a light on four areas of innovation, with the biggest test in foldables

Premium
●
Topics

Apple held its Surprise and Shine event earlier this month, unveiling its latest range of devices. The standout was the much-anticipated foldable iPhone Duo, combining top-end specifications with what appeared to be a refined user experience. In this report, we dissect Apple’s new product developments and innovations from the event while assessing what they mean for the wider mobile industry.

This insight is locked

Defining themes at IFA 2026: AI transforms devices and humanoids step forward

Premium
●
Topics

At IFA Berlin 2026, AI remained the dominant theme, as it becomes increasingly embedded across consumer electronics experiences. Beyond AI, robotics stood out, with the show hosting a ‘Robots on the Runway’ spectacle. For players across the consumer tech ecosystem, the themes highlighted at IFA continue to spur opportunities such as monetisation but also challenges, including costs and privacy issues.

This insight is locked

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics

How can we support you?

Get in touch

Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.

Newsletter

Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.