Jio and the rumoured $50 smartphone: reading the signals

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Jio and the rumoured $50 smartphone: reading the signals

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Media speculation has surfaced that Reliance Jio is in advanced stages of designing a smartphone expected to be priced around $50. Several Chinese models and prior ventures from would-be challengers to the iOS/Android smartphone duopoly (such as Firefox) have been released in this price bracket over the last 10 years. However, these have involved fundamental trade-offs in capabilities and performance relative to mid and higher end models. Instead, more consumers have defaulted to a new breed of cheaper, basic phones with internet connectivity - 'smart feature phones'. While the Jio initiative would impact only India, the engineering and content enhancements required for such a handset have implications for other developing countries looking to stimulate internet access rates - particularly Africa, where penetration remains stubbornly low.

 

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Jio and the rumoured $50 smartphone: reading the signals
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OCTOBER 2020

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SERIES: The State of Mobile Internet Connectivity

The State of Mobile Internet Connectivity 2026

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By the end of 2025, the number of people using mobile internet increased to 4.8 billion people (59% of the global population). However, around 3.4 billion people still do not use mobile internet, and significant digital divides persist. As advancements in technologies such as AI accelerate the pace of digitalisation, it is more critical than ever to ensure no one is left behind. The State of Mobile Internet Connectivity 2026 provides the mobile industry and other stakeholders with a comprehensive overview of the trends in global connectivity, as well as insights on key barriers to mobile internet adoption and to further use of mobile internet among existing users.

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