Jio and the rumoured $50 smartphone: reading the signals

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition examines the preferred retailers and sales channels for consumer smartphone purchases.

The government and private sector in Japan have intensified their efforts to make a decisive ‘digital leap’ – a shift away from the incremental modernisation of legacy systems towards a bold, comprehensive transformation aimed at establishing a fully integrated, human-centred digital nation. By examining Japan’s recent digital policies and initiatives, this research reveals the strategic pillars and underlying factors supporting the country’s accelerated 'digital leap'.

On-device AI is the next frontier for AI deployments in consumer and enterprise segments. Use cases include AI-based search and personal assistants, image analytics on a smartphone, AI-assisted driving and navigation in cars, industrial applications such as automated guided vehicles, and improved IoT analytics. This has implications for the device world and major tech companies whose business models depend on consumer time on the internet and digital platforms. It also matters for operators, given the ripple effect of AI-driven data traffic on mobile and fibre networks, and the direct revenue opportunity.