iPhone 12 launch: 5G searches for a connection with consumers

Premium
Topics

5G

Devices

iPhone 12 launch: 5G searches for a connection with consumers

Access this insight with a Premium plan. Contact our sales team to get started.

Apple recently announced its long awaited 5G iPhones the last of the major smartphone vendors to do so. Operators in the US hoped this would signal to consumers that 5G networks are ready for prime time. Handset rivals wondered if Apple's vaunted consumer-centric approach might unearth a 5G use case with true, mass market appeal. It was also an important moment in the ongoing rollout of 5G networks, as up until this point US consumers have largely been ambivalent about upgrading to 5G.

While the new iPhone offers users several compelling reasons to upgrade, Apple did not demonstrate a clear value proposition for 5G beyond the speed increase. Apple's embracing of 5G is significant for the industry as a whole, but the success of the new iPhones will depend more on features other than 5G - and whether consumers faced with economic headwinds see value in upgrading.

Report details

iPhone 12 launch: 5G searches for a connection with consumers
Pages
2
Released
OCTOBER 2020

Related research

SERIES: Enterprise Digital Transformation survey insights

ASEAN enterprise survey: navigating the digital transformation of industries and the B2B opportunity

Premium
Topics

B2B has emerged as a strategic growth area for operators and the wider tech/digital ecosystem. As the digital transformation of vertical sectors accelerates, gaining insights directly from enterprises is key. GSMA Intelligence surveyed enterprises from six countries and 10 vertical sectors across the ASEAN region to gain insight into their digital transformation. The research focused on strategic objectives, investment plans, use of technology, deployment challenges, supplier decisions, technology sovereignty, and policy and regulation.

This insight is locked
SERIES: Enterprise Digital Transformation survey insights

Global enterprise survey: understanding the next phase of digital transformation and the real B2B opportunities

Premium
Topics

Enterprises will spend 10% of their revenues on digital transformation through to 2032, which brings new B2B opportunities for technology suppliers, including operators. This report analyses the key findings and implications from a GSMA Intelligence survey, which surveyed 6,342 enterprises across 50 countries and 10 vertical sectors worldwide to gain insight into their digital transformation.

This insight is locked
SERIES: Enterprise Digital Transformation survey insights

Navigating the digital transformation of enterprises and industries: Global Digital Transformation Survey Dashboard 2026

Premium
Topics

GSMA Intelligence surveyed 6,342 enterprises across 50 countries and 10 vertical sectors worldwide to gain insight into their digital transformation. This dashboard provides full survey data in a consistent and structured way – a valuable asset for technology suppliers looking to focus on specific vertical sectors, countries or customer size and for end users of digital transformation technologies, who can assess how they compare with their peers across multiple areas.

This insight is locked

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics

How can we support you?

Get in touch

Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.

Newsletter

Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.