IBC 2019: consumer preferences take centre stage in media and entertainment
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There were a number of key media and entertainment learnings from the recent IBC 2019 in Amsterdam. We consider three of the most important takeaways from the event, which serves as the largest annual gathering of the media and broadcast sectors. First, we examine the importance of owning the customer relationship to maintain relevance in the fast-moving and competitive entertainment arena. Second, we identify how customers can be retained through a broad variety of content offerings –including titles from competitors. And lastly, we explore how the traditional set-top box experience is being overhauled; new content discovery tools based on features such as advanced voice search or machine learning are coming to the fore.
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