How to think of sustainability when selling to enterprises
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How to think of sustainability when selling to enterprises
More than ever before, digitalisation is seen as a means for enterprises to cope with climate-related challenges and to meet sustainability and wider environmental, social and governance (ESG) targets. Recent data shows that for operators, the sustainability-related advantages of their enterprise offerings (i.e. IoT, edge compute, network slicing, cloud and security) are far from being perceived as a competitive strength, at least on a product marketing level. To succeed, the various vendors of networks, cloud, IT, IoT and security solutions – including operators – need to help enterprises to make smart business decisions that simultaneously have a positive impact from a sustainability perspective. To achieve this, a set of guiding principles is essential, which we provide in this report.
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How to think of sustainability when selling to enterprises
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