How to think of sustainability when selling to enterprises
This report is available to those subscribed to the IoT & Enterprise module.
More than ever before, digitalisation is seen as a means for enterprises to cope with climate-related challenges and to meet sustainability and wider environmental, social and governance (ESG) targets. Recent data shows that for operators, the sustainability-related advantages of their enterprise offerings (i.e. IoT, edge compute, network slicing, cloud and security) are far from being perceived as a competitive strength, at least on a product marketing level. To succeed, the various vendors of networks, cloud, IT, IoT and security solutions – including operators – need to help enterprises to make smart business decisions that simultaneously have a positive impact from a sustainability perspective. To achieve this, a set of guiding principles is essential, which we provide in this report.
Related research
The telco culture pivot: adapting sales strategies to win in the enterprise
Business challenges, technology priorities and buying behaviour vary significantly by industry, customer size, technology maturity and geography. Operators should more finely segment and prioritise specific customer segments and tailor go-to-market strategies and value propositions accordingly.
The rise of digital industries in ASEAN: accelerating enterprise transformation through AI and mobile
The digital transformation of vertical sectors is accelerating across the Association of Southeast Asian Nations (ASEAN). GSMA Intelligence surveyed more than 580 enterprises across 10 sectors in five ASEAN countries to gain insight into their digital transformation.
5G Next: optimising energy in the age of network complexity via integrated dashboards
This Insight Spotlight is part of our 5G Next series, which helps clarify the next phase of 5G and highlights key technological innovations. Energy efficiency is becoming increasingly critical as it directly affects operational costs, while the integration of new network layers can contribute to rising energy consumption. Reducing operational complexity, unlocking actionable insights and transforming billing will be foundational to achieve efficiency, sustainability goals and long-term network resilience in the 5G era and beyond.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
The telco culture pivot: adapting sales strategies to win in the enterprise
Business challenges, technology priorities and buying behaviour vary significantly by industry, customer size, technology maturity and geography. Operators should more finely segment and prioritise specific customer segments and tailor go-to-market strategies and value propositions accordingly.
The rise of digital industries in ASEAN: accelerating enterprise transformation through AI and mobile
The digital transformation of vertical sectors is accelerating across the Association of Southeast Asian Nations (ASEAN). GSMA Intelligence surveyed more than 580 enterprises across 10 sectors in five ASEAN countries to gain insight into their digital transformation.
5G Next: optimising energy in the age of network complexity via integrated dashboards
This Insight Spotlight is part of our 5G Next series, which helps clarify the next phase of 5G and highlights key technological innovations. Energy efficiency is becoming increasingly critical as it directly affects operational costs, while the integration of new network layers can contribute to rising energy consumption. Reducing operational complexity, unlocking actionable insights and transforming billing will be foundational to achieve efficiency, sustainability goals and long-term network resilience in the 5G era and beyond.
- 200 reports a year
- 50 million data points
- Over 350 metrics