How to think of sustainability when selling to enterprises
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More than ever before, digitalisation is seen as a means for enterprises to cope with climate-related challenges and to meet sustainability and wider environmental, social and governance (ESG) targets. Recent data shows that for operators, the sustainability-related advantages of their enterprise offerings (i.e. IoT, edge compute, network slicing, cloud and security) are far from being perceived as a competitive strength, at least on a product marketing level. To succeed, the various vendors of networks, cloud, IT, IoT and security solutions – including operators – need to help enterprises to make smart business decisions that simultaneously have a positive impact from a sustainability perspective. To achieve this, a set of guiding principles is essential, which we provide in this report.
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How to think of sustainability when selling to enterprises
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How to think of sustainability when selling to enterprises
More info
This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
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