How IoT adopters should navigate IoT network coverage and connectivity options

Digital transformation of enterprises across vertical sectors is accelerating. During 2024-2030, enterprises will spend 10% of their revenues on digital transformation, and this provides new B2B opportunities to technology suppliers, including operators. The rise of digital industries is not one size fits all though. As sectors have different needs and priorities, getting insights directly from enterprises is key to formulate the right B2B strategies and capitalise on the digital transformation opportunity.

To help navigate the year ahead, we are releasing a series of reports that highlight the key trends to watch in 2025 and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets. This Insight Spotlight addresses IoT and the wider enterprise market.

Updated in March 2026, this report presents the latest forecasts and views on the evolution of the IoT market, the key changes between the new and previous forecasts, and forecasts up to 2035. The global IoT market will reach 40.8 billion connections by 2030 and 52.9 billion by 2035. Enterprise applications are the primary growth driver, expanding from 65% of total connections in 2030 to 69% by 2035, led by smart buildings, manufacturing, and utilities.