Generative AI in operator networks: is there life at the edge?
This report is available to those subscribed to the Mobile Operators and Networks module.
It has only been nine months since ChatGPT launched, introducing much of the world to the concept of generative AI (genAI). Since then, use cases have been explained, competitors have emerged and businesses around the world, including mobile operators, have begun to explore how to use the technology.
For mobile operators, the range of genAI applications is broad. User-facing applications include improved customer care via enhanced chatbots, and customised proposition development based on in-depth knowledge of the customer. Operator-facing applications include marketing collateral development, knowledgebase management, network management and code development support. Some of this activity will be run by partners, residing in their clouds; some will need to be run by the operators themselves. As operators think about genAI and their investment needs going forward, where genAI lives in their networks is an important question, particularly as they develop their edge networking strategies and assets.
Related research
AI inference in practice: choosing the right edge
As AI adoption grows, inferencing will accelerate, raising questions about workload processing and business benefits. This analysis examines how running AI workloads on the edge can deliver improved outcomes.
The Mobile Economy Latin America 2025
Operators across Latin America are making steady progress on their 5G journey, with adoption forecast to reach more than 50% by 2030. This latest edition of The Mobile Economy Latin America provides an update on key mobile market data and the impact of mobile on the economy across the region.
Mobile Data Deck, Q1 2025
The GSMA Intelligence Mobile Data Deck offers a fast track to all the essential data you need to know, with key mobile metrics in one easy-to-use deck of charts. The forecasts to 2030 include connections by region and technology generation, smartphone connections and adoption, and mobile operator revenue.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
AI inference in practice: choosing the right edge
As AI adoption grows, inferencing will accelerate, raising questions about workload processing and business benefits. This analysis examines how running AI workloads on the edge can deliver improved outcomes.
The Mobile Economy Latin America 2025
Operators across Latin America are making steady progress on their 5G journey, with adoption forecast to reach more than 50% by 2030. This latest edition of The Mobile Economy Latin America provides an update on key mobile market data and the impact of mobile on the economy across the region.
Mobile Data Deck, Q1 2025
The GSMA Intelligence Mobile Data Deck offers a fast track to all the essential data you need to know, with key mobile metrics in one easy-to-use deck of charts. The forecasts to 2030 include connections by region and technology generation, smartphone connections and adoption, and mobile operator revenue.
- 200 reports a year
- 50 million data points
- Over 350 metrics