Generative AI for consumer use cases: the five tech areas that are seeing the most innovation

Access this insight with a Premium plan. Contact our sales team to get started.
Or
Report details
Generative AI for consumer use cases: the five tech areas that are seeing the most innovation
£750
EX. VATThis report is included within a GSMA Intelligence subscription, providing access to our full research library and data platform, with savings of up to 90% annually, contact our team for details.
Contact usAccording to the GSMA Intelligence December 2023 consumer survey, slightly more than two thirds of consumers on average across eight of the most developed countries globally are aware of generative AI (genAI) – a notable achievement for a new technology that was publicly released just a year and a half ago. But the technology has continued to rapidly evolve; led by big tech firms, genAI advancements have come thick and fast. Developments and innovations across five key areas will have important implications for both consumers and AI ecosystem players.
Report details
Generative AI for consumer use cases: the five tech areas that are seeing the most innovation
£750
EX. VATThis report is included within a GSMA Intelligence subscription, providing access to our full research library and data platform, with savings of up to 90% annually, contact our team for details.
Contact usRelated research
Deutsche Telekom: Targeting the smart home as a value-added consumer service for the digital home
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how Deutsche Telekom’s smart home offering is part of its wider strategy to transform into a leading digital telco.
EE: Providing digital services with an eye on consumer revenue growth
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how EE is offering consumers a range of own-brand and third-party mobile digital services.
Vodafone: Driving sustainability through device circularity
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Vodafone’s mobile device circularity initiatives.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Deutsche Telekom: Targeting the smart home as a value-added consumer service for the digital home
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how Deutsche Telekom’s smart home offering is part of its wider strategy to transform into a leading digital telco.
EE: Providing digital services with an eye on consumer revenue growth
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how EE is offering consumers a range of own-brand and third-party mobile digital services.
Vodafone: Driving sustainability through device circularity
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Vodafone’s mobile device circularity initiatives.
- 200 reports a year
- 50 million data points
- Over 350 metrics
