Generative AI for consumer use cases: the five tech areas that are seeing the most innovation

Generative AI for consumer use cases: the five tech areas that are seeing the most innovation
This Report is locked

This report is available to those subscribed to the Digital Consumer module.

Learn more about our packages

According to the GSMA Intelligence December 2023 consumer survey, slightly more than two thirds of consumers on average across eight of the most developed countries globally are aware of generative AI (genAI) – a notable achievement for a new technology that was publicly released just a year and a half ago. But the technology has continued to rapidly evolve; led by big tech firms, genAI advancements have come thick and fast. Developments and innovations across five key areas will have important implications for both consumers and AI ecosystem players.

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more

Related research

Telco AI: State of the Market, Q2 2025

Artificial intelligence (AI)
Mobile Operators and Networks

If 2024 was about establishing the strategic rationale for AI, 2025 is about assessing progress. To this end, GSMA Intelligence has evolved this research series to establish a baseline that can be tracked over time for the industry, its supply chain and partnership ecosystem. As well as recent developments from the telco AI space and the Telco AI tracker, this edition provides a deep dive of AI at the edge, looking at the strategic value of different AI inference options.

This report is locked

The mobile churn challenge: where loyalty is lowest and four recommendations for operators

Mobile networks and connectivity
Digital consumer services
Digital Consumer

The latest consumer survey by GSMA Intelligence reveals that around one in seven mobile users changed their service provider over the previous 12 months. The main reasons for churn have stayed largely unchanged over the last five years, at the aggregate level, with value for money by far the top reason. However, variations exist between consumer segments in terms of the degree of churn and the drivers.

This report is locked

Industry Checkpoint: consumer devices, Q3 2025

Devices
Digital Consumer

This edition of the Industry Checkpoint series focuses on consumer devices, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: innovation expanding beyond smartphones to wearables and the smart home; smart glasses seeing a revival; chipmakers intensifying efforts with generative AI; and direct-to-device strategies increasingly becoming a regional play.

This report is locked
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics