Convergence: repositioning in an expanded mobile ecosystem
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Convergence: repositioning in an expanded mobile ecosystem
GSMA Intelligence is today publishing a report on the recent wave of convergence activity, analysing the key factors driving the case for convergence among mobile operators and other ecosystem players.
In this report we explain the current shift to a new era of convergence focused on the deeper integration of all-IP networks on a nationwide scale and delivered to consumers in the form of triple- and quad-play service bundles. For mobile operators as well as cable and fixed line players, this is about strategic repositioning in an expanded mobile ecosystem where the lines distinguishing these various types of players are becoming increasingly blurred.
The report identifies four strategic rationales that support the case for convergence: higher customer retention, an improved user experience, margin and investment expansion, and a hedge against disruptive technology (mainly Wi-Fi based mobile offerings). Further reports in this series will look longer term beyond the current product bundling model and towards a larger fusion of ecosystems through digitisation and into the Internet of Things.
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Convergence: repositioning in an expanded mobile ecosystem
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