Consumers in Focus: Generative AI User Behaviour Survey Dashboard 2025
This report is available to those subscribed to the Digital Consumer module.
This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to generative AI user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.
The dashboard provides consumer survey data for 2023 and 2024 (drawn from the respective consumer surveys). Filters allow comparison of data for individual countries and for specific consumer segments. This consumer survey covered 12,000 consumers across 12 major countries.
Related research
AI inference in practice: choosing the right edge
As AI adoption grows, inferencing will accelerate, raising questions about workload processing and business benefits. This analysis examines how running AI workloads on the edge can deliver improved outcomes.
Capitalising on smartphones as the leading digital playground: five priority areas for OEMs
Today, smartphones are the leading digital playground. According to our consumer survey, almost 80% of smartphone users consume digital entertainment services, including video, music and games, on a weekly basis. How can smartphone OEMs capitalise on the prime position that their devices have in digital services consumption? In this report we lay out the five key areas here that smartphone OEMs should focus on. These include implementing bundling strategies, leveraging tech and network advances, and identifying the prime consumer segments for digital services.
AI inference in practice: time is money
As AI adoption grows, inferencing will accelerate, raising the question of where workloads will be processed and how they translate into business benefits. This analysis examines AI on the near edge in distributed telco data centres, with Kinetica highlighted as an example.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
AI inference in practice: choosing the right edge
As AI adoption grows, inferencing will accelerate, raising questions about workload processing and business benefits. This analysis examines how running AI workloads on the edge can deliver improved outcomes.
Capitalising on smartphones as the leading digital playground: five priority areas for OEMs
Today, smartphones are the leading digital playground. According to our consumer survey, almost 80% of smartphone users consume digital entertainment services, including video, music and games, on a weekly basis. How can smartphone OEMs capitalise on the prime position that their devices have in digital services consumption? In this report we lay out the five key areas here that smartphone OEMs should focus on. These include implementing bundling strategies, leveraging tech and network advances, and identifying the prime consumer segments for digital services.
AI inference in practice: time is money
As AI adoption grows, inferencing will accelerate, raising the question of where workloads will be processed and how they translate into business benefits. This analysis examines AI on the near edge in distributed telco data centres, with Kinetica highlighted as an example.
- 200 reports a year
- 50 million data points
- Over 350 metrics