Consumers in Focus: Generative AI User Behaviour Survey Dashboard 2025
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This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to generative AI user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.
The dashboard provides consumer survey data for 2023 and 2024 (drawn from the respective consumer surveys). Filters allow comparison of data for individual countries and for specific consumer segments. This consumer survey covered 12,000 consumers across 12 major countries.
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